Notes From the People Who'd Actually Do the Work.

Field notes, playbooks, and straight answers from the 11 Marketing + Design team: what's actually moving the needle in search, sites, and ads right now.

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A social media branding kit for a small business

Updated 07/25/2026 · By Walter Steelman

Social Media Branding Kit for Small Business

What belongs in a social branding kit: logo variations, a focused palette, readable type, photo rules, voice guidelines, and templates that let your team post fast without losing consistency.