Notes From the People Who'd Actually Do the Work.
Field notes, playbooks, and straight answers from the 11 Marketing + Design team: what's actually moving the needle in search, sites, and ads right now.
Showing 1 – 12 of 20 in Google Business Profile
How to Choose the Right Google Business Profile Categories
Category lists are easy to find. Choosing well is the hard part. How to pick a primary category tied to revenue, how many secondaries to add, and the mistakes that cost you high-intent searches.
How to Fix Duplicate Google Business Profile Listings
Duplicate profiles split your reviews and send customers to the wrong address. How to tell a real duplicate from a legitimate second listing, and how to clean it up without losing the good one.
How to Run Promotions with Google Business Profile Posts
Promotional posts put a timely offer in front of people already searching for your business. How to plan them around intent, timing, and a revenue goal instead of posting whenever you remember.
How to Optimize the Services Section of Your Google Business Profile
The services section is one of the fastest fixes on a Google Business Profile. How to name services the way customers search, what to leave out, and how services and categories should work together.
Google Business Profile Optimization for Contractors
Emergency searches give contractors a short decision window. What to fix on your profile so homeowners in your actual service area call you instead of the next company on the map.
How to Improve Map Rankings for Local SEO
Losing map positions to weaker competitors usually means your profile, website, reviews, and citations aren't telling the same story. How to align them and what to do about spam.
Best Photo Sizes for Google Business Profile
Use 1200 x 900 for most Google Business Profile photos and compose with room to crop. The sizing benchmarks, the image types that carry the most weight, and the mistakes that make a good business look sloppy.
How to Pick Google Business Profile Categories for Service Businesses
Your GBP categories decide which local searches you show up for and who Google ranks you against. How to pick a primary category that matches revenue, and when secondaries help or hurt.
Why Your Google Business Profile Got Suspended
Google rarely tells you exactly what triggered a suspension. Here are the violations that cause most of them, and how to fix the profile before you file an appeal.
Google Business Profile Not Showing? Fix It Fast
A profile that vanishes from Maps and one that ranks poorly are two different problems. How to tell which you have, and the order to troubleshoot so you know what actually fixed it.
Get Found Faster With Your Google Business Profile
Your Google Business Profile is usually the fastest place to fix a quiet phone. What to fix first, what actually moves local rankings, and the maintenance rhythm that beats set-and-forget competitors.
What Really Moves Google Map Pack Rankings
Proximity decides more of the Map Pack than anyone likes to admit. Here's what you can actually control: categories, services, reviews, citations, and the website behind the profile.