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Notes From the People Who'd Actually Do the Work.

Field notes, playbooks, and straight answers from the 11 Marketing + Design team: what's actually moving the needle in search, sites, and ads right now.

Showing 18 of 8 in ADA & Accessibility

Writing image alt text for ADA compliance
Updated 07/25/2026 · By Walter Steelman

Image Alt Text for ADA Compliance

Alt text decides whether a screen reader user gets the information your images carry. How to write it well, what to do with decorative and functional images, and how to audit what you have.

ADA-compliant web design for a small business
Updated 07/25/2026 · By Walter Steelman

ADA Compliance Web Design for Small Business

What ADA-compliant web design actually means for a small business: the common barriers that cost you customers, what to fix first, and when a redesign beats a patch.

Writing ADA-compliant website content
Updated 07/25/2026 · By Walter Steelman

How to Write ADA-Compliant Website Content

Accessibility is a content problem as much as a code problem. How headings, alt text, link labels, forms, and plain language decide whether people can actually use your site.

ADA-compliant website design services
Updated 07/25/2026 · By Walter Steelman

ADA Compliant Website Design Services That Work

What real accessibility work involves beyond a widget, the gaps that cost local businesses leads, and the questions to ask before you hire someone to fix them.

Whether a small business website needs ADA compliance
Updated 07/25/2026 · By Walter Steelman

Do You Need ADA Compliance Online?

If customers book, buy, apply, or contact you through your website, accessibility is a business requirement. Who carries the most risk, what the standard actually is, and where to start.

ADA website accessibility requirements for small businesses
Updated 07/25/2026 · By Walter Steelman

Does ADA Apply to Small Business Websites?

There is no small business exemption for website accessibility. When the risk is highest, what standard to aim for, and a practical order for fixing the barriers that cost you leads.

Responsive, ADA-compliant website design
Updated 07/25/2026 · By Walter Steelman

Responsive and ADA Compliant Design That Works

Responsive and accessible design solve the same problem from two directions: getting a visitor to the next step. The patterns that break, how to test your own site, and when to rebuild instead of patch.

Accessible web design concept: interface elements with high contrast, keyboard navigation, and screen reader symbols
Updated 07/25/2026 · By Walter Steelman

ADA Compliant Web Design That Drives Engagement

What ADA compliant web design means in practice: the four principles behind accessible sites, free tools that find problems, and why compliance pays off beyond avoiding lawsuits.