Google Ads Management
The demand-capture channel: your business at the top of the page the moment someone searches for what you do, including the Local Services Ads local businesses underuse.
Search adsLocal Services AdsShopping
Explore Google Ads →11 Marketing + Design ·
PPC & Paid MediaCalls This Week.
PPC & Paid Media
Calls This Week.
Costs You Control.
Every Dollar Tracked.
Paid media is the fastest lever in marketing, and the fastest way to waste money without a hand on it. We manage the whole paid stack, search, social, retargeting, and streaming TV, with management from $300 a month and reporting that ties every dollar to a call, a lead, or a sale.
$300/mo
Where managed PPC starts, plus your ad spend
Our pricing
Days
How fast paid campaigns produce data
The channel's nature
Cost per lead
The number every report is built around
Our standard
Trusted by businesses across multiple industries
AW BroadbandJasper PlumbingAdvanced BioCellMorgan & Myers RoofingThe Hearing HavenGoodman EngravingSteam Team RestorationAvalos Heating & Air
What We Cover
Four Channels. One Budget. One Report.
Social Media Advertising
The demand-generation channel: reaching your exact customer in the feed, before they search, with creative built on your brand. Runs on one strategy with our social management practice.
MetaInstagramAudiences
Explore Social Ads →Retargeting & Remarketing
The follow-up capability inside every paid program we run: measured, frequency-capped ads to the people who already visited, quoted, or carted, with the pixel installed from day one so the audience accrues before campaigns even start.
Site visitorsFrequency capsBuilt into every program
Streaming Television
The brand channel: real TV advertising on streaming platforms, targeted to your service area, at budgets that would've bought thirty seconds of static a generation ago.
CTVOTTLocal targeting
Explore Streaming TV →Tracking & Landing Alignment
The layer that makes the other four honest: call tracking, conversion measurement, and landing pages built to convert the click. A click you paid for deserves a page that can close it.
Call trackingConversion setupLanding pages
The Problem
Ads Are a Faucet. Most Businesses Can't Find the Handle.
Half the owners we meet have a paid-ads story that ends the same way: turned it on, watched money move, couldn't tell what came back, turned it off. The platform said the campaign was "performing." The phone disagreed. Nobody could explain the gap, so the budget went back into things that felt safer.
Here's the truth in that story: the ads weren't the problem. Unmanaged ads were. Paid platforms are built to spend your budget, not to spend it well, and their default settings quietly favor the platform. Managed properly, paid media is the most controllable channel there is: you choose who sees you, you cap what it costs, and you can read exactly what came back.
the-handle.controlstatus: unmanaged
Who sees you
You choose↳ Unmanaged: platform decides
What it costs
You cap it↳ Unmanaged: budget drains
What came back
You read the ledger↳ Unmanaged: "performing"
With a hand on it
Spend, leads, cost per lead: all three dials open, all three readable.
What Paid Media Covers Now
PPC Grew Up. It's Not Just Google Anymore.
PPC, pay-per-click, started as search ads and became shorthand for the whole paid discipline. Today paid media spans four channels that reach the same customer at different moments.
One strategy allocates your budget across them by what each is best at, so four vendors never fight for the same dollars.
Flagship Proof
The Report Is the Product.
Paid media's advantage over every other channel is that nothing hides: every dollar has a click, every click has a source, and every call can be tracked to the ad that caused it. So our monthly report reads like a ledger: spend, leads, cost per lead, and what we're changing next month, in plain language.
It's the same measurement discipline behind the tracked calls in our Jasper Plumbing and AW Broadband case studies. Jasper runs Local Service Ads and household-level streaming through us, so the paid layer is proven here, not promised, on the channel where measurement is easiest and excuses are fewest.
monthly-report.ledgerPlain language
Nothing hides
Every dollar has a click. Every click has a source. Every call has an ad.
Process
Same Five Steps, at Paid Speed.
Audit, Strategy, Build, Report, Compound, the same five steps as every program here, run on the channel where results show in days. The full process lives on our services page.
- 01
Audit
- 02
Strategy
- 03
Build
- 04
Report
- 05
Compound
The Faucet
Ads Stop When the Budget Stops. Plan Accordingly.
We've told you on five other pages that PPC is the answer when you need calls this week. Here's the other half of that honesty: paid media is a faucet, not a well. It produces the day you fund it and stops the day you don't, which is why the smartest budgets run paid for speed while SEO and AI visibility compound underneath.
And if your website leaks, fix the bucket before buying more water; we'll tell you if that's the real problem, because sending your ad spend to a page that can't convert it helps nobody but the platforms.
The faucet
Paid media
On the day you fund it. Off the day you don't.
The well
SEO & AI visibility
Slower to fill. Keeps producing underneath.
In WritingWe Won't Guarantee a Cost Per Lead.
We Won't Guarantee a Cost Per Lead.
Here's What We Will Guarantee.
Anyone quoting a guaranteed cost per lead before reading your market is guessing with your budget. What we guarantee is everything actually inside our control, and all four go in writing:
- ✓
You own everything
Creative assets, ad accounts, Google Business Profile, and every scrap of data, in your name from day one. Leave whenever you want and the whole asset leaves with you, still working. You own the ad accounts; we run them.
- ✓
No long-term contract
Month to month. If we stop earning it, you stop paying for it. Agencies that need twelve-month lock-ins are protecting themselves from their own results.
- ✓
A real report every month
Plain language, real numbers, sources named, including the months something didn't work. You will hear that from us before you notice it yourself.
- ✓
The audit is yours either way
Free, no obligation, and the findings stay yours whether you hire us, hire someone else, or fix it in-house.
- ✓
Common Questions
Questions, Answered.
What does PPC management include?
The full operation across paid channels: strategy and budget allocation, campaign builds, keyword and audience targeting, ad copy and creative, conversion and call tracking, landing page alignment, ongoing optimization, and a monthly plain-language report built around cost per lead.
How much does PPC management cost?
Management starts at $300 per month, plus your ad spend, which goes to the platforms, not to us. Management scales with the channels and volume you run. Keeping the fee separate from the spend means you always know exactly what the ads cost and what the management costs, and our incentive stays your results.
What's the difference between the management fee and ad spend?
Ad spend is what Google, Meta, or the streaming platforms charge to show your ads; it's your money buying your visibility. The management fee is what we charge to make that spend perform: strategy, builds, optimization, and reporting. Agencies that blur the two make it hard to see either. We don't.
How much should I budget for ad spend?
Enough for the data to mean something, which depends on your market's click costs and your goals; a plumber in Amarillo and a law firm in Dallas need very different budgets. The audit prices your actual market before you commit.
How fast will I see results from paid ads?
Data in days, meaningful results in weeks. Campaigns start producing clicks and calls almost immediately; the first weeks tune targeting and cost per lead toward where they should be. Anyone promising perfection on day one hasn't run ads; anyone still "gathering data" in month four is spending your patience.
Should I do PPC or SEO first?
They're different tools for different clocks. If the phone must ring this month, start paid; if you're building for next year, start SEO. Most businesses that can fund both should, because paid covers the gap while organic grows into it, and the audit tells you which fits your budget.
Free Audit
Find Out What a Customer Costs in Your Market.
in Your Market.The audit prices your market's clicks, reads your competitors' ads, and tells you what paid media should produce for your budget, before you spend it. Free, specific, and yours either way.