The whole discipline
SEO is the whole discipline of ranking on Google.
11 Marketing + Design ·
Local SEOWin "Near Me."
Local SEO
Win "Near Me."
Beat the Big Brands.
Own Your Service Area.
National companies have bigger budgets. You have something better: you're actually here. Our local SEO services are how Google finds that out. We used it to put AW Broadband at #1 for "Amarillo internet service" over national providers, and they've held it for three-plus years.
3+ years
At #1 against national brands
AW Broadband · Google
76%
Of people who search nearby on their phone visit a business within a day
Think with Google, 2016
275
Call-button clicks from Google in five months
Jasper Plumbing · Google Business Profile
Trusted by businesses across multiple industries
AW BroadbandJasper PlumbingAdvanced BioCellMorgan & Myers RoofingThe Hearing HavenGoodman EngravingSteam Team Restoration
The Problem
The Hail Hits. The Search Starts. Who Gets the Roof?
Out here, everybody knows the drill. The storm rolls through, and before the ice melts off the driveway, half the neighborhood is on their phone typing "roof repair near me." Google answers in under a second with a map and a short list. The roofer on that list books out for two months. The roofer who isn't never knows the search happened.
That is local search in one story. The customer has full intent, cash ready, and a decision window measured in minutes. Local SEO decides whose name they see. Every trade has its hailstorm: the burst pipe, the dead AC in July, the cracked windshield. The searches are happening in your service area today.
The only question is whose number comes up.
⌕roof repair near me
1
Booked out two months
2
Answering the phone
3
Taking the overflow
How the Pieces Fit01 — SEO 02 — LOCAL SEO 03 — GBP
Local SEO, Regular SEO, and Your Google Profile. Who Does What.
The terms get used interchangeably, but they're different jobs.
Where you are, who you serve
Local SEO is the part that establishes where you are and who you serve, so you win searches with local intent, the "near me" and "in Amarillo" searches.
The map listing itself
Google Business Profile optimization manages the map listing itself. Local SEO builds everything around that listing: pages on your site for each service area, consistent name-address-phone data across the web, and links from sources in your community.
They work as a system. Your profile gets you into the map. Your local SEO is why Google trusts you enough to keep you there. Profile work lives on our Google Business Optimization page. This is the method; Amarillo and Lubbock are where we run it.
What's Included
The Local Signals We Build.
Location & Service-Area Pages
A page for every area you serve and every service you offer there, written for the searches people in that area actually make. Not doorway pages with the city name swapped out. Google penalizes those, and customers can smell them. Pages that answer the local question are why AW Broadband outranks companies a thousand times their size.
City pagesService pagesReal content
Citations & NAP Consistency
Your name, address, and phone number live in dozens of places online, and Google cross-checks all of them. One old address in a forgotten directory plants doubt. We audit where your business data lives, fix what's wrong, and build listings in the directories that matter for your industry. We break down why it matters in why NAP consistency still matters.
DirectoriesData cleanupConsistency
Local Links & Community Signals
A link from your chamber of commerce, the local paper, or the league you sponsor tells Google something a national link never can: this business is part of this place. We find and build the local links your competitors haven't bothered with.
Local pressSponsorshipsAssociations
✦ MANAGED TOGETHER
The map listing and the local signals feed each other, so we run them as one program. Full profile management is its own discipline with its own page.
Explore Google Business Optimization →Proof
How a Local ISP Outranked the Nationals for Three-Plus Years.
AW Broadband competes for "Amarillo internet service" against providers with national ad budgets. Here is why they win anyway: the nationals optimize one template across ten thousand cities. We built AW Broadband's presence for one place, with real pages for the specific communities they serve, local data Google could verify everywhere it looked, and a profile that behaves like the business it represents. Three-plus years at #1 says it's working as designed. In the first half of 2026, that position delivered 19,000 new website users (GA4) and 3,649 call-button clicks from Google.
Jasper Plumbing proves it travels across trades: 33.8% organic traffic growth year over year and 275 call-button clicks from Google in five months, built with the same local playbook.
AW BROADBAND · LOCAL VISIBILITY OVER TIMEHELD #1 · 3+ YEARS
19,000
New users · H1 2026 · GA4
3,649
Call-button clicks
94
AI citations · SE Ranking
Process
Same Five Steps, Aimed at Your Map.
Every local engagement runs Audit, Strategy, Build, Report, Compound. The local audit maps your rankings across a grid of points in your service area, checks every place your business data appears, and pulls what AI engines currently say when someone asks for a recommendation in your market. The full process lives on our services page.
- 01
Audit
Rankings mapped from real points across your service area
- 02
Strategy
Which zips, which services, in what order
- 03
Build
Pages, citations, and the profile, tracking wired first
- 04
Report
Monthly, plain language, sources named
- 05
Compound
Local authority stacks month over month
Common Questions
Questions, Answered.
What's the difference between local SEO and regular SEO?
Regular SEO targets rankings for any searcher anywhere. Local SEO targets searches with local intent, like "plumber near me" or "internet service in Amarillo," where Google factors in the searcher's location and shows the map pack. If your customers come from a defined area, local SEO is where your budget works hardest.
How much does local SEO cost?
Our local SEO programs start at $550 per month and range up to $5,000 per month, depending on how competitive your market is and the size of the population you need to reach. Google Business Profile management is included. National campaigns are quoted individually. The free audit tells you which end of the range fits before you commit to anything.
How long before local SEO produces results?
Map pack and profile improvements can move in weeks. Organic local rankings typically take three to six months to show meaningful movement, then compound. We set the expectation by channel at the start, and if your timeline needs calls sooner, we'll tell you to run PPC alongside it.
I already show up when I search for my business. Am I covered?
Searching your own name proves nothing. You rank for your name; everyone does. The searches that grow a business are the ones from people who don't know you exist yet: the service searches, the "near me" searches. The audit shows you where you rank for those, from points across your whole service area rather than from your own desk.
We serve multiple cities. Does local SEO work for that?
Yes, and it's where the location-page strategy earns its keep. Each city you serve gets real, useful content, not a template with the city name swapped. We run this for our own five markets, so you're getting the playbook we trust with our own name.
Do "near me" searches show up in AI answers too?
Increasingly, yes. When someone asks ChatGPT or Perplexity for a recommendation in their city, the AI pulls from the same local signals: your site's service-area content, your reviews, your presence in trusted local sources. Strong local SEO is the foundation AI citations get built on. Measuring those citations is its own discipline, and it's what our AI Search Optimization practice does.
Free Audit
Find Out Who Wins "Near Me" in Your Town.
The free audit maps your rankings across your service area, checks your business data everywhere it lives, and shows you what AI engines say when your customers ask for a recommendation. If it's not your name, you'll know exactly why.