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11 Marketing + Design · Search Engine Optimization

Rank First.
Stay First.
Get the Call.

Anyone can show you a ranking screenshot from their best week. We put AW Broadband at #1 for "Amarillo internet service" and have kept them there for three years and counting. That's what SEO looks like when it holds.

3+ years
At #1 for "Amarillo internet service"
AW Broadband · Google
275
Call-button clicks from Google in five months
Jasper Plumbing · Google Business Profile
33.8%
Organic traffic growth YoY
Jasper Plumbing · Google Analytics
Trusted by businesses across multiple industries
AW BroadbandJasper PlumbingAdvanced BioCellMorgan & Myers RoofingThe Hearing HavenGoodman EngravingSteam Team Restoration
What We Cover

Five Disciplines. One Search Strategy.

Google decides who gets found. These are the levers that decide it, and we work all of them together.

01 — LOCAL

Local SEO

Local searches end in a phone call or a visit, usually the same day. We build the location signals, review velocity, and service-area content that put you in the map pack, because the map pack is where local buyers actually click.

Map packService areaReviews
Explore Local SEO →
02 — GBP

Google Business Optimization

Your Google Business Profile is the storefront searchers see first. We optimized AW Broadband's profile into 3,649 call-button clicks from Google in the first six months of 2026.

ProfilePostsCall tracking
Explore GBP →
03 — TECHNICAL

Technical SEO

Crawlability and speed are table stakes: get them wrong and nothing else you do ranks. We fix the structure underneath your site so every piece of content you publish has a chance to rank.

Site speedCrawlabilityCore Web Vitals
Explore Technical SEO →
04 — CONTENT

Content & On-Page SEO

Rankings follow relevance. We research what your customers actually type, then build pages that answer it better than anyone else in your market. No filler blogs. Pages with a job to do.

KeywordsPage copyInternal links
See our writing on the blog →
05 — AI SEARCH ✦ PILLAR

AI Search Optimization

Call it AIO, GEO, or AEO: getting your business cited when customers ask AI instead of Googling. It's a distinct discipline with its own playbook, and it has a full practice and page of its own here.

ChatGPTPerplexityAI Overviews

Explore AI Search →

The Problem

Your customers are searching right now. Who are they finding?

Somebody in your service area just typed what you sell into Google. They got a map with three businesses on it, a page of results, and an AI answer at the top. If your name isn't in any of those places, that customer called someone else. This happens every hour of every day, and you never see it.

Maybe you've paid for SEO before. Monthly reports full of impressions and "keyword movement," and a phone that stayed quiet. The problem isn't that SEO stopped working, it's that most SEO is measured by activity instead of outcomes.

We measure ours in rankings that hold and phones that ring.

Free Visibility Audit

plumber near me
✦ AI OVERVIEW

Cited: Competitor A · Competitor B

1
2
3
?

Your business, not on this page

Flagship Proof

Three Years at #1, and Still Holding.

AW Broadband came to us competing against national providers for "Amarillo internet service." We rebuilt their site structure, took over their Google Business Profile, and built service-area content one page at a time. They reached #1 and have held it for more than three years: 19,000 new website users and 3,649 call-button clicks in the first half of 2026 alone.

Herrmann & Archer ran the same playbook in a different profession: a law firm whose estimated monthly organic traffic went from 5 to 312, with 805 call-button clicks from its Google Business Profile from April to August 2026, the strongest verified growth we publish. The phone rings. That's the number we manage to.

And the playbook isn't industry-specific. The Hearing Haven brought us a hearing-care practice, not a broadband company, and got the same foundation: a rebuilt site, local signals, and structure the machines can read.

Read the Full Case Studies →

AW Broadband SEO results
Process

How We Do It. Every Client, Every Time.

Our process runs on your data. Five steps, every engagement, in plain sight.

  1. 01

    Audit

    We pull your rankings, your Google Business Profile data, your site health, and your AI visibility before we recommend anything. The plan comes from your data, not a template.

  2. 02

    Strategy

    You get a written plan: the keywords worth winning, the pages that need to exist, the fixes in priority order, and the numbers we'll judge ourselves by.

  3. 03

    Build

    Technical fixes, page copy, profile optimization, local signals. Shipped on a schedule you can see.

  4. 04

    Report

    Once a month you get the numbers that matter: rankings, traffic, calls, leads. If something is not working, the report says so in plain language.

  5. 05

    Compound

    SEO pays differently than ads. Ads stop when the budget stops. Rankings that hold keep producing, which is how a three-year #1 position turns into 3,649 call-button clicks in six months.

Next Step

SEO Is Not Always the Right First Move.

SEO takes three to six months to produce meaningful movement, and the compounding comes after that. If you need calls this week, start with PPC & Paid Media and let SEO build underneath it. If your customers are asking ChatGPT for recommendations instead of Googling, AI Search Optimization may matter more than another blue-link ranking.

We'll tell you which one fits before you spend a dollar. That's what the free audit is for.

What Our Clients Say
I can’t say enough good things about working with 11 Marketing & Design. My website turned out better than I ever imagined—something I could have never pulled off on my own or with a standard online builder. They not only brought my vision to life, but created a site that actually works for my business. The SEO setup alone is worth its weight in gold—bringing in customers and making my site easy to find and navigate. If you’re looking for someone who truly understands design, function, and strategy, I 1000% recommend 11 Marketing & Design.
In Writing

We Won't Guarantee Rankings.
Here's What We Will Guarantee.

Any agency guaranteeing you a #1 ranking is either lying or buying ads and calling it SEO. Google sells no such promise, so nobody can resell it. What we guarantee is everything actually inside our control, and all four go in writing:

  • You own everything

    Creative assets, ad accounts, Google Business Profile, and every scrap of data, in your name from day one. Leave whenever you want and the whole asset leaves with you, still working.

  • No long-term contract

    Month to month. If we stop earning it, you stop paying for it. Agencies that need twelve-month lock-ins are protecting themselves from their own results.

  • A real report every month

    Plain language, real numbers, sources named, including the months something didn't work. You will hear that from us before you notice it yourself.

  • The audit is yours either way

    Free, no obligation, and the findings stay yours whether you hire us, hire someone else, or fix it in-house.

Common Questions

Questions, Answered.

How much does SEO cost with 11 Marketing + Design?

Local SEO programs start at $550 per month and range up to $5,000 per month. Where you land depends on two main variables: how competitive your market is and the size of the population you need to reach. A plumber serving one side of Amarillo is a different job than a law firm competing across the whole Panhandle, and the price reflects the work, not a package tier. National campaigns are quoted individually. The free audit tells you which end of the range your situation actually calls for, before you commit to anything.

How long until we see results?

Expect meaningful organic movement in three to six months, with compounding gains after that. Anyone promising page one in 30 days is describing an ad, not SEO. If your timeline is shorter than three months, we will point you to PPC first, and we mean that.

Do you guarantee rankings?

No. Judge us on the record instead: a client at #1 for three consecutive years, another with 275 call-button clicks from Google in five months, and every number published with a source you can check yourself.

Do you handle AI search too, or just Google?

Both, and they feed each other. The site structure and entity work that ranks you on Google is the same foundation AI engines pull citations from. AI Search Optimization is its own service pillar here, with its own tooling and reporting through SE Ranking.

Can you work on our existing website?

Usually, yes. We are a WordPress-first agency and can work inside most existing sites. If the structure underneath is genuinely holding you back, we'll show you the specific problems and let you decide. We don't sell redesigns to people who don't need them.

What is the free Visibility Audit?

We pull real data on your domain: whether AI engines like ChatGPT and Perplexity mention your brand, which sources they cite in your market, where you rank on Google, and the state of your Google Business Profile. You get the findings and our read on what to do about them. No cost, no obligation, and the findings are yours either way.

Why Now

Every month compounds,
one way or the other.

No countdown clocks, no invented "three spots left." Here is the real reason not to sit on this.

01 — COMPOUNDING

Rankings work the same way, slower.

Every month you wait is a month your competitor's authority compounds and yours doesn't. There is no catch-up button in search. There is only a start date, and the best one available is always today.

Receipts

AW Broadband reached #1 for "Amarillo internet service" and has held it for more than three years.

Their competitors had the same three years.

3+ yrsAt #1 · "Amarillo internet service"
3,649Call-button clicks · first half of 2026
Free Audit

Find Out What the Machines Say About You.

Your customers are already asking Google and AI who to hire. The audit tells you what those answers look like today and what it would take to change them.

Or see published starting prices before you talk to anyone.