Best of Amarillo 2024
Voted Best Advertising & Marketing Agency, Community Choice Awards
11 Marketing + Design ·
AboutBuilt by an Operator.
About
Built by an Operator.
Run on Receipts.
Based in Amarillo.
11 Marketing + Design was founded in 2017 by Walter Steelman, an entrepreneur who learned marketing the expensive way, on his own ventures, with his own money at stake, and built the agency he couldn't find: one that treats your budget like it's ours and reports numbers with sources attached.
The Short Version
Who We Are, in One Paragraph.
A full-service digital marketing agency headquartered in downtown Amarillo with a Lubbock office and clients across Texas, New Mexico, Kansas, and Missouri, plus remote clients nationwide. Six services, built to run as one system, measured in one monthly report.
The Name
Why 11?
The number found Walter early. He was eleven when he started taking art seriously, and it has followed him around ever since in ways he has stopped trying to explain to people.
There was also a colder reason. Numerals sort before letters. In directories, listings, and alphabetical rankings, 11 goes first, which meant the company's own name was its first piece of marketing before there was a company to market. That felt like the correct way to start a marketing business.
Both reasons are true. We have never seen a reason to pick one.
directory-sort.ascnumerals first
11
11 Marketing + Design
#1A
Apex Advertising
#2B
Brightline Media
#3C
Canyon Creative
#4S
Summit Marketing Co.
#5↳ the name was the first piece of marketing
The Operator Difference
We Weren't Trained at an Agency. We Were Trained by Payroll.
Most agencies are staffed by people who've only ever spent client money. Our founding DNA is different: Walter Steelman came to marketing as a business owner, product builder, and repeat entrepreneur, the person the invoice lands on, not the person who sends it.
That origin shows up everywhere in how we work: we ask what a dollar returns before we spend it, we'd rather lose a pitch than promise a number we can't source, and we build things you own, your site, your accounts, your data, because operators hate leashes as much as you do.
How We Work
Five Steps. Every Client. No Exceptions.
Audit, Strategy, Build, Report, Compound, the same method for a single-page site or a five-channel program. The full walkthrough lives on our services page; the version below is the promise each step makes to you, and the monthly report is where you check that we kept it.
See the full walkthrough →
- 01
Audit
Your data before our recommendations
- 02
Strategy
The plan, agreed in plain language
- 03
Build
Your approval before our builds
- 04
Report
Monthly, with sources named
- 05
Compound
What changes next, and why
Two Offices. Five Markets.
Where We Are, and Who We Serve.
The People
Small Team. Senior Work.
The people who do your work are the people who answer your calls, no account-manager telephone game, no handoff to the intern after the contract signs.
What Our Clients Say
“Walter and his team are the best in the business. He takes time to identify your issues and explains the process thoroughly. The best part is he is local so he understands our communities dynamics and is just a phone call away. Highly recommend his services.”
T
Timothy Radney, Google review
In Writing✓ ✓ ✓ ✓
Whatever You Hire Us For, Four Things Go in Writing.
Everything above is the story; this is the contract. Whichever service an engagement starts with, the same four guarantees are in writing before any work begins:
You own everything.
Creative assets, ad accounts, Google Business Profile, and every scrap of data, in your name from day one. Leave whenever you want and the whole asset leaves with you, still working.
No long-term contract.
Month to month. If we stop earning it, you stop paying for it. Agencies that need twelve-month lock-ins are protecting themselves from their own results.
A real report every month.
Plain language, real numbers, sources named, including the months something didn't work. You will hear that from us before you notice it yourself.
The audit is yours either way.
Free, no obligation, and the findings stay yours whether you hire us, hire someone else, or fix it in-house.
Free Audit
The Best Introduction Is the Audit.
Everything on this page is context. The audit is evidence: where you rank, what AI engines say about you, and what we'd do about it, free, sourced, and yours to keep either way.