Search Engine Optimization
Get in front of people actively searching for what you offer, and stay there.
- Local SEO
- Google Business Optimization
- Technical SEO
Amarillo, TX ·
Digital Marketing + AI SearchGet Found on Google.
Digital Marketing + AI Search
Customers ask AI for a recommendation. Your competitor’s name comes up. Yours doesn’t... yet.
Get Found on Google.
Get Chosen by AI Search.
11 Marketing + Design runs your SEO, AI search, ads, website, social, and branding as one connected strategy. Not six separate contracts.
What We Do
Six Ways We Grow Your Business Online
We handle SEO, AI search, web design, paid ads, social, and branding. One team runs all of them, which is why they work together.
AI Search Optimization✦ NEW
Show up when people ask ChatGPT, Perplexity, and Google AI for a local recommendation.
- Generative Engine Optimization (GEO)
- AI Overview Optimization
- LLM Citation Optimization
Website Design
A website that looks great, loads fast, ranks in Google, and turns visitors into customers.
- WordPress Web Design
- E-Commerce & Shopify
- ADA Compliant Design
PPC & Paid Media
Ready-to-buy customers today, while organic rankings build for tomorrow.
- Google Ads Management
- Social Media Advertising
- Streaming Television
Social Media Management
Consistent posting, real content, managed for you. So you're not the one doing it at 11pm.
- Social Media Design
- Content Creation
- Social Media Strategy & Calendar
Branding & Design
The visual identity that makes every other marketing effort more memorable.
- Logo Design
- Brand Strategy & Identity
- Graphic & Print Design
Why 11 Marketing + Design
We've Heard Every Agency Promise. Here's What We Actually Deliver.
Plenty of agencies will take your money. Here's what makes working with us different.
Results That Last. Not Campaigns That Expire.
Most agencies get you a quick bump and move on. AW Broadband holds #1 for "Amarillo internet service," plus Amarillo's local pack for "internet in Amarillo," "internet Amarillo TX," and "Amarillo wireless." Same top positions, month after month. Advanced BioCell has been #1 in Los Angeles for High Dose Ozone Therapy for 10 years running. Walter earned that ranking before founding the agency, and they came aboard as one of 11 Marketing + Design's first clients. We don't hand you a spike. We raise your floor.
3+ yearsAvg. client retention
One Team. Six Services. Everything Works Together.
When your SEO, ads, website, and social media are managed by different vendors, nothing is aligned. Jasper Plumbing's 275 calls from Google in five months didn't come from one tactic, it came from SEO, Google Ads, social media, AI search optimization, and a rebuilt website operating as a single strategy.
6 pillarsServices under one roof
Your Customers Are Asking ChatGPT. We Make Sure You're the Answer.
People ask ChatGPT and Google AI to recommend local businesses now. Most agencies have no idea how to get you into those answers. AW Broadband is named 49 times across ChatGPT, Perplexity, and Google AI Overviews. Two years ago, they weren't cited at all.
49AI brand mentions · AW Broadband
Straight Answers. No Jargon. No Long-Term Lock-ins.
You'll always know what we're doing, what it costs, and what it's producing, in plain language. Agreements run month to month, and the reporting shows real numbers rather than vanity metrics dressed up as results.
0Long-term contracts required
Trusted by businesses across multiple industries
Morgan & Myers RoofingGoodman EngravingThe Gathering Place RV ParkAvalos Heating & AirSteam Team RestorationThe Hearing Haven
Proof, Not Promises.
Real Clients. Real Markets. Real Results.
From Amarillo to Los Angeles. Active clients, real numbers.
Jasper Plumbing
SEO · GBP · Google Ads · Social · Website Design · AI Search
275
Calls from Google
Feb–Jun 2026, Google Business Profile
+33.8%Organic traffic YoYGoogle Analytics
Top 3Google MapsAmarillo
20+Ranking positions gained
301Direction requests6 months
9 AI citations · ChatGPT, Perplexity & Google AI Overviews · Up from zero
AW Broadband
SEO · GBP · Google Ads · Social · AI Search · Web Design
19,000
New website users
First 6 months of 2026
3,649Phone calls from GBP
#1Local packAmarillo internet keywords
Top 3All relevant keywords
385Direction requests6 months
49 brand mentions · 94 AI citations · Avg. position 8.6
The result isn't a spike. It's a floor.
Advanced BioCell
SEO · GBP · Website Design · AI Search Optimization
#1
Los Angeles · 10 years
"High Dose Ozone Therapy"
10 yrs#1 held continuously
Spring 2016Start of the #1 hold
13MLA metro populationLos Angeles
1,043GBP interactions6 months
Los Angeles is one of the most competitive local SEO markets in the country. We've held #1 there for 10 years. Same approach, different zip code.
Herrmann & Archer
SEO · AI Search · Google Business Profile · Content
805
Calls from Google
Google Business Profile, Mar-Aug 2026
5 → 290Monthly organic visitors, at peakSE Ranking / Analytics
219Keywords ranking, 20 in the top 5SE Ranking, Aug 2026
Position 3Avg. placement in AI answersSE Ranking
9,820Google profile viewsMar-Aug 2026
AI citations emerging · Position 3 on the answers that exist · ChatGPT & Google AI
These aren't cherry-picked wins. They're active clients.
Who You're Working With
Built by Someone Who Has Been in Your Corner of the Room
Walter Steelman started 11 Marketing + Design in 2017. Nearly thirty years in marketing, most of it with small and mid-sized businesses, and he’s still the one you’ll be talking to.
“He is giving me honest, no-nonsense feedback that I appreciate. I highly recommend 11 Marketing + Design if you are seeking a firm with ever-evolving expertise.”
Two offices now, Amarillo and Lubbock, and clients as far as Los Angeles. The work is still the same: local shops, plumbers, medical practices, service businesses. The ones where getting this right actually matters.
What Our Clients Say
Words From the Businesses We've Served
★★★★★ 5.0 across 24 Google reviews
Where We Work
Two Offices. Five Markets.
Headquartered in Amarillo, TX, with a second office in Lubbock. We work three more markets, Plano, Albuquerque and Overland Park, and serve clients remotely across the United States.
Markets We Serve
No storefront in these cities, the same Amarillo team, working the market remotely.
Not in one of our markets? If you found us, we can work with you. Get in touch →
Common Questions
Straight Answers to the Questions We Hear Most
Call us at 806.412.1100 or send us a message. We'll get back to you the same day.
Do you manage Google Ads and paid advertising?
Yes. PPC and paid media management is one of our six core service pillars. We manage Google Ads, social media advertising on Facebook and Instagram, and retargeting campaigns. PPC management starts at $300 per month plus your ad spend budget.
Do you manage social media for businesses?
Yes. Social media management is a full service pillar, not an add-on. We handle strategy, content creation, posting, and paid social advertising across Facebook, Instagram, and other relevant platforms.
How long does SEO take to show results?
Most businesses see measurable improvements within 3 to 6 months. Less saturated local markets can show movement within 60 to 90 days.
How much does a website cost?
Custom website design starts at $1,000. Final pricing depends on the number of pages, functionality, e-commerce features, and design complexity.
How much does SEO cost?
Local SEO services start at $550 per month. Google Business Profile optimization also starts at $550 per month. Final pricing depends on market competitiveness and scope of services.
What is AI Search Optimization and does my business need it?
AI Search Optimization, also called GEO or AIO, makes your business visible when customers use ChatGPT, Google AI Overviews, or Perplexity to find local recommendations. Most local businesses appear in 0% of those results. We built AW Broadband 49 brand mentions and 94 AI citations from zero, at an average position of 8.6, verified monthly in SE Ranking. Contact us for a free Visibility Audit.
What makes 11 Marketing + Design different from other digital marketing agencies?
Voted Best Advertising and Marketing Agency in the 2024 Best of Amarillo Community Choice Awards and selected as a $100,000 grant recipient in the 2022 Amarillo EnterPrize Challenge. Founded by Walter Steelman, building websites since 1997, a year before Google existed, with four companies founded and patents filed along the way. Hands-on, data-driven, built for small and mid-sized businesses.
What services does 11 Marketing + Design offer?
Six core pillars: SEO (local, Google Business Profile, technical, on-page); AI Search Optimization (GEO, AIO, LLM citation); Website Design (WordPress, e-commerce, ADA); PPC & Paid Media; Social Media Management; and Branding & Design (logo, brand strategy, graphic, print).
Where is 11 Marketing + Design located?
Headquartered at 600 S Tyler St Ste 2100, Amarillo TX 79101, with a second office at 1001 Main St #600, Lubbock TX 79401. We also serve Plano TX, Albuquerque NM, and Overland Park KS as dedicated markets without a local storefront, and work with clients remotely throughout the United States. If you found us, we can work with you.
Get Started. It's Free!
Not Sure Where Your Business Stands? Find Out. Free.
One free audit, no commitment. We'll tell you what we'd do and what it would cost, and you can take that anywhere you want.
No obligation and no 12-month contracts. Nothing to sign today, and you keep whatever we find either way.