You know social matters. You also have a business to run, and posting keeps losing to everything with a deadline. We run the whole machine, strategy, content, publishing, and replies, so your presence stays consistent while your attention stays on the work.
The decisions first: which platforms your customers actually use, what your content is for, and a calendar that balances promotion, proof, and personality. A strategy is these decisions written down, so the calendar can do the remembering.
Everything ships on schedule, and everything that comes back gets answered: comments, questions, reviews, and DMs, in your voice, at a pace customers notice. A message answered in hours converts; one answered in weeks apologizes.
The visual system that makes every post recognizably yours before anyone reads a word: profiles, covers, and a template library built on your brand.
The stream itself: posts written in your voice, graphics from your system, and the photo and short-form video that feeds actually reward.
When organic reach isn't enough, paid puts your content in front of exactly who you need. It's a paid-media discipline, so it lives with our PPC team, and the two programs share one strategy.
Every town's full of them: business pages that started strong, posted weekly for two months, then went silent when the season picked up. Nobody decided to quit. Posting just kept losing to everything with a deadline.
Here's why the dead account costs more than no account: customers check. Before they call, they look, and a page last updated in March whispers a question no owner wants asked: are they still any good? Meanwhile the competitor posting twice a week looks busy, current, and open, whether they're better or not.
Consistency is the whole game on social, and consistency is exactly what an owner's schedule can't supply. That's a staffing problem, and it's the one we solve.
Spring specials are here!
Mar 04Meet the crew ↓
Mar 11Job of the week
Mar 18silence
↳ nobody decided to quit
"Are they still any good?"
The terms blur, so here's the map. Social media management is the complete operation: the strategy deciding what your presence is for, the calendar deciding what goes out when, the design system it all looks like, the content itself, the publishing, and the part everyone forgets, answering the comments and messages that come back.
Social media advertising is the paid layer on top, run by our paid media team because budgets and audiences are their craft. One presence, several disciplines, managed as one program.
Paid layer on top
Social media advertising
via paid media
▲ one strategy ▲
Social media management
Social's favorite trick is impressive numbers that buy nothing: reach, impressions, likes from three states away. Our monthly reports lead with the numbers a business runs on: inquiries, messages, calls, and website visits from social, with the audience stats as context.
The discipline holds on our own managed accounts. Over the last six months, Jasper Plumbing's Facebook page visits are up 70% over the prior six: 3,289 people opening the page to look before they decide. The Hearing Haven's content interactions nearly doubled in the same window, up 97%. Counted the same way we count everything else.
SOURCE: Meta Business Suite · Feb 16 to Aug 16, 2026 vs. prior six months
Inquiries
CountedMessages
CountedCalls
CountedWebsite visits from social
CountedContext, not headline
“The team at 11 Marketing went above and beyond! Being a small business, you want to feel just as important as a huge corporation. They treated us with respect and gratitude, very quick response time, detailed plan of action, and good updates as we made progress.”
Goodman Engraving, Small business
Audit, Strategy, Build, Report, Compound, run every month. The audit reads your current presence the way a customer would: what a first-time visitor sees, when you last posted, what's going unanswered. Then the machine starts: calendar set, content produced ahead, everything approved by you before it ships, and a monthly report in plain language.
Reads your presence like a customer would
Calendar set, decisions written down
Content produced ahead, approved by you
Monthly, in plain language
The rhythm holds, month after month
The advice industry wants you everywhere: TikTok, LinkedIn, YouTube, whatever launched last quarter. Here's the honest version: a local service business usually wins with two platforms run consistently, typically Facebook and Instagram, where local customers actually check on local businesses, and the rest matter only if your specific audience lives there. Spreading four platforms thin loses to running two well, every time.
And social isn't a substitute for search. Social is where trust compounds; search is where buying intent lives. The businesses winning both aren't choosing. They're letting each feed the other, and an active, consistent social presence is one more signal the machines read when they decide whether your business is established.
Two, done well
↳ wins
Four, spread thin
↳ loses, every time
Anyone promising your post will blow up is guessing with your budget. What we guarantee is everything actually inside our control, and all four go in writing:
Creative assets, ad accounts, Google Business Profile, and every scrap of data, in your name from day one. Leave whenever you want and the whole asset leaves with you, still working.
Month to month. If we stop earning it, you stop paying for it. Agencies that need twelve-month lock-ins are protecting themselves from their own results.
Plain language, real numbers, sources named, including the months something didn't work. You will hear that from us before you notice it yourself.
Content is produced ahead and signed off by you before it ships, on a rhythm that stays convenient. Your accounts, your voice, your call.
Social media management starts at $450 per month for a basic posting schedule that keeps your presence outwardly consistent. The price scales from there as reels, heavier content production, and more advanced strategy come in, and advertising budgets are separate. The free audit ends with a straight number for your situation.
The full operation: platform strategy, a content calendar, the design system, content creation (copy, graphics, photo and video), scheduled publishing, community management (answering comments, messages, and reviews), and monthly reporting on business outcomes. You approve; we run. Paid social advertising is available alongside it through our paid media team.
Fewer than you think. For most local businesses, Facebook and Instagram carry the weight, because that's where local customers check on local businesses. Beyond those, it depends on your audience: LinkedIn for B2B relationships, YouTube or TikTok if video suits what you sell. We recommend based on where your customers actually are.
By what it sends you: inquiries, messages, calls, and website visits from social, reported monthly. Follower and engagement numbers are context, they tell us what content resonates, but they're not the scoreboard. If a big audience never becomes a customer, we'll say so and change the plan.
Always. The accounts are yours, the logins are yours, and content is approved by you before it publishes, on a rhythm that stays convenient instead of becoming a second job. We're the staff, not the owner.
Indirectly but genuinely. Active profiles rank in searches for your name, social pages feed the brand signals AI engines read when deciding whether a business is established and current, and consistent branding across platforms strengthens the entity picture machines build of you. Social won't replace SEO, but a dead page undercuts it, and a living one reinforces it.
A social media strategy is the set of decisions your presence runs on: who you're trying to reach, which platforms earn your effort, what your content is for, and how often you'll show up. You need one, but you don't need to arrive with one; building it is the first step of every management engagement here. Strategy without execution is a plan gathering dust. Execution without strategy is the account that died in March.
Consistency is the entire game, and it's the one thing your schedule can't give. Ours can. The audit shows where your presence stands today; the program keeps it from ever slipping again.
