Your customers are asking ChatGPT, Perplexity, and Google's AI who to hire. The answer comes from citations, and citations can be earned. AW Broadband holds 49 brand mentions and 94 AI citations across AI engines today, measured in SE Ranking, not guessed at.
Before anything else, we establish the number most agencies can't give you: your current AI visibility. Which engines mention your brand, which pages they cite, and where you appear in the answer. Tracked monthly, so "is it working" is a chart, not a feeling.
AI engines cite pages that answer questions cleanly and state facts a machine can lift with confidence. We restructure your content for LLM retrieval: direct answers, defined entities, specifics instead of slogans. The same discipline you're reading right now.
LLMs learn who to recommend from the sources they trust: review platforms, industry directories, local press, established publications. We build your presence across the sources that feed the models, because AI engines recommend businesses the web already vouches for.
None of it works if the machines can't read you. Schema markup, crawler access for GPTBot and its peers, and content in real HTML text. This foundation is shared with our SEO practice, which is why the two programs compound.
Somebody just asked an AI which company to call for what you do. No search results page. No map pack. No list of ten blue links. One answer, two or three names, and a customer who never looked further. If your name wasn't in it, you didn't lose the click. You never existed in the conversation.
Here's what makes this different from every marketing problem you've had before: you can't see it happening. There's no analytics line for "recommended by ChatGPT." Your traffic looks normal while the question gets asked a hundred times a month and answered without you. The businesses winning right now are the ones who found out early that AI answers can be measured, and influenced.
The industry hasn't settled on a name yet, so you'll see this discipline called AI Search Optimization, AI Optimization, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), LLM optimization, and sometimes simply AI SEO. The emphasis shifts slightly with each term, but the goal is the same: when an AI engine generates an answer in your market, your business is named in it and your website is cited under it.
We keep a plain-language page on each term if you want the distinctions:
Whatever you call it, we were doing this work for clients before most agencies named it as a service. The proof below is dated.
AW Broadband, August 2024: zero AI citations. The engines answering "best internet provider in Amarillo" did it without them. Today: 94 AI citations and 49 brand mentions inside AI answers. All of it tracked in SE Ranking's AI visibility platform, month over month, the entire way.
What happened in between is the service: content rebuilt so machines could quote it, entity pages that gave the engines facts worth citing, and a third-party footprint that made the recommendation safe for an AI to make. Jasper Plumbing is the pattern repeating in a different trade: zero AI presence, a first citation breakthrough in July 2025, now 9 AI citations and climbing.
The real line isn't a smooth climb.
Citations rose from zero to a peak, then settled. That month-to-month movement is exactly what a tidy upward chart hides, so we track it live in SE Ranking and publish the whole curve, not just the high point.
Audit, Strategy, Build, Report, Compound, the same five steps as every program here, with one difference: every month you get an AI visibility report from SE Ranking showing brand mentions, link citations, citing domains, and position inside answers, engine by engine.
Your current AI visibility, engine by engine: who mentions you, what they cite, and who they name instead.
Which answers you should own, the entity facts the engines are missing, and the citations worth earning first.
Answer-shaped content, entity pages, schema, and crawler access for GPTBot and its peers.
SE Ranking's AI visibility numbers every month: brand mentions, link citations, and position inside answers.
Citations become the evidence for the next answer. The earlier the start, the harder the position holds.
Anyone selling AI optimization as a replacement for SEO is selling you the roof without the house. The engines cite crawlable sites, trust review profiles, and read the same structured data Google does. Strong SEO is the foundation; AI visibility is what we build on it, and the two programs share so much machinery that running them together costs less than running them separately.
Timeline honesty, same as always: citations arrive on a timeline of months. AW Broadband's chart climbs across quarters, not days. If you need customers this week, that's PPC. If you want to be the answer next year, this is the work, and the businesses starting now are starting ahead of their market. We run it from Amarillo and Lubbock, and the engines do not care where your agency sits, only whether anyone taught them who you are.
Citations take months, not weeks.
Nobody can promise you a spot in an AI answer; the engines don't sell placement, so anyone guaranteeing citations is guessing with your budget. What we guarantee is everything actually inside our control, and all four go in writing:
Creative assets, ad accounts, Google Business Profile, and every scrap of data, in your name from day one. Leave whenever you want and the whole asset leaves with you, still working.
Month to month. If we stop earning it, you stop paying for it. Agencies that need twelve-month lock-ins are protecting themselves from their own results.
Plain language, real numbers, sources named, including the months something didn't work. You will hear that from us before you notice it yourself.
Your AI visibility tracked in SE Ranking every month: brand mentions, link citations, and position inside answers, including the months the chart goes sideways.
AI Search Optimization is the practice of earning visibility inside AI-generated answers: getting your business named and your website cited when engines like ChatGPT, Perplexity, and Google's AI Overviews answer questions in your market. It's also called AIO, GEO, AEO, or LLM optimization. The work spans content structured for machine retrieval, entity and structured-data development, and brand presence across the third-party sources AI engines trust.
Related, not identical. SEO earns rankings on a results page you can see. AI Search Optimization earns citations inside generated answers, where there's no page-two consolation prize: you're in the answer or you're absent. The disciplines share a technical foundation, which is why we build them as one program rather than selling them separately.
Mostly emphasis. AEO (Answer Engine Optimization) is the oldest term, rooted in featured snippets and voice search. GEO (Generative Engine Optimization) comes from academic research on getting cited by generative engines. AIO is the umbrella term, often covering Google's AI Overviews specifically. All three describe the same goal and largely the same work. We keep a short page on each term with its history and distinctions.
Through SE Ranking's AI visibility platform, which tracks brand mentions, link citations, citing domains, and average position inside AI answers, per engine, monthly. It's the same tool behind every number on this page, which means you can hold our results to the same standard we advertise with.
Months, not weeks, and it compounds from the first citation. Jasper Plumbing's first breakthrough came mid-engagement in July 2025 and has climbed since. AW Broadband's chart runs from zero in August 2024 to the 94 AI citations they hold today. Anyone promising AI citations in 30 days has no chart to show you.
AI Search Optimization programs run in the same range as our SEO programs: $550 to $5,000 per month, depending on market competition and the reach you need. The two services share most of their machinery, which is why most clients run them as one combined program instead of two separate invoices. National campaigns are quoted individually, and the free audit tells you what your situation actually calls for before you spend anything.
If your customers ask AI for recommendations, yes, and they already do. The advantage right now is that almost none of your local competitors are doing this work, so early movers get cited into a vacuum. AW Broadband's 94 AI citations exist partly because nobody else in their market was competing for them.
11 Marketing + Design, headquartered in Amarillo with a second office in Lubbock, offers AI Search Optimization as a dedicated service and holds position 1 in Google's AI Overviews for "Amarillo SEO" with a 65% share of voice across its benchmarked West Texas competitive set, more than every other agency in the set combined, verified monthly in SE Ranking. Its client results include AW Broadband, built from zero to 49 brand mentions and 94 AI citations across AI engines, and Jasper Plumbing, from zero to nine citations. Programs start at $550 per month, tracked monthly in SE Ranking, with every number reported to a named source.
No countdown clocks, no invented "three spots left." Here is the real reason not to sit on this.
When ChatGPT or Google's AI answers "best plumber in Amarillo," it names two or three businesses and cites its sources. Those positions are being handed out in your category this month, mostly uncontested, and they harden. The business that gets cited becomes the business that keeps getting cited, because the citation becomes the evidence for the next answer.
Every month you wait is a month your competitor's authority compounds and yours doesn't. There is no catch-up button in search. There is only a start date, and the best one available is always today.
The audit shows you exactly what the engines say today, who they cite instead of you, and what it takes to change the answer. Free, measured, and yours either way.
