Walter Steelman
Founder & Factotum
The title is Latin for "does everything," and earned honestly: entrepreneur, product builder, patent filer, and the operator the agency is built around.
When you call about your rankings, you're talking to someone who was inside your dashboard yesterday, which is both our staffing model and, we'd argue, the reason the case studies read the way they do.
Big agencies sell reassurance by headcount; the work still lands on somebody junior three layers down. We inverted it: a deliberately small, senior team, every client known by name, every account touched by the people whose names are on this page. When AW Broadband holds #1 for a third year, there's no mystery about who did it. You've met them.
Big agency
layer 1
Account executive
Sold you the work
layer 2
Account manager
Relays your question
layer 3
Strategist
Writes the deck
layer 4
Junior specialist
Actually does the work
Us
layer 1
The person doing the work
Answers the phone, knows your account, owns the number
distance_to_expert: 0 layers
Four commitments, each one checkable rather than aspirational. They run this whole site, and they run every client engagement, which is why the same standard shows up in our reports and in writing:
standard.check
4 / 4 passing
Numbers with sources
Every stat names the tool that measured it
Plain-language reports
No jargon shield, no vanity dashboards
Bad news first
Telling clients what isn't working before they ask
Claim discipline
If we can't defend it, we don't publish it
We don't post openings often and we're not going to pretend there's a pipeline. What we have is a small senior team where everyone's work is visible, nobody hides behind a title, and the person doing the work is the person on the call with the client.
If that sounds like the job you actually want rather than the job you'd settle for, send it over: your resume, the kind of work you're looking for, one thing we wouldn't learn from your resume, and a link to your work if it lives somewhere. We read everything that comes in. We answer the ones that fit.
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Two people, both senior, both inside client dashboards daily. The audit shows you what we'd do with yours, free, before you commit to anything.