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Notes From the People Who'd Actually Do the Work.

Field notes, playbooks, and straight answers from the 11 Marketing + Design team: what's actually moving the needle in search, sites, and ads right now.

Showing 1 – 3 of 3 in AI Search

Illustration of a small storefront on a street map, lifted to reveal a lattice of bracket shapes beneath it, with an answer panel of abstract text bars above linked to a search bar and review badges.
08/05/2026 · By Walter Steelman

AI SEO Is Still SEO. Here's What Changed.

AI SEO is not a separate discipline from SEO, but it does have requirements the old playbook never had. What changed, what moved the needle for a client from zero AI citations, and where the engines are getting their data now.

How AI search affects local businesses
Updated 07/25/2026 · By Walter Steelman

AI Search Impact on Local Businesses

AI answers now shortlist local businesses before anyone sees a results page. What those systems read, which industries feel it first, and what to fix now.

Updated 07/25/2026 · By Walter Steelman

Will SEO Be Replaced By AI?

AI has already taken over the repetitive parts of SEO and is changing how people search. What that actually removes from the job, what it does not, and where to put your effort.