The site
Built to convert the emergency searcher: fast, mobile-first, phone number everywhere it should be.
Case Study · Jasper Plumbing ·
Plumbing · Amarillo, TX275 Calls in Five Months.
Plumbing · Amarillo, TX
275 Calls in Five Months.
The Phone Is the Only Report a Plumber Trusts.
275
Calls from Google, Feb–Jun 2026
Google Business Profile
+33.8%
Organic sessions, 6-month YoY
Google Analytics
9
AI citations, up from zero
SE Ranking
The Situation
In the Trades, Rankings Are Vanity. Calls Are Rent.
A plumbing company doesn't care about impressions, and it shouldn't: the business runs on the phone ringing with someone's water heater already broken. Jasper Plumbing came in with the standard local-trades problem, solid work, invisible online, competitors soaking up the emergency searches, and one non-negotiable success metric: more calls, provably caused by the marketing.
metrics.filter
1 kept
✕
Impressions
✕
Visibility score
✕
Ranking screenshots
✕
Reach
✓
The phone ringing
tracked, attributed, countable
What We Did
Site, Search, and Tracking, Built as One Thing.
The website was built to convert the emergency searcher: fast, mobile-first, phone number everywhere it should be. Local SEO and Google Business optimization put it in front of the searches that matter, and call tracking was wired in from day one, because a result you can't attribute is a result you can't repeat. In July 2025, the compounding authority produced its newest dividend: Jasper's first AI citations, the early innings of the visibility that decided AW Broadband's category.
Paid media ran alongside the organic engine: Local Service Ads and a household-level streaming-TV retargeting campaign, adding demand at the top of the funnel. The 275 tracked calls trace to the profile and the rankings, which is why the study leads with those, and why the phone keeps ringing when the ad budget pauses.
The Numbers
The Ledger.
Notice What's Not Here
Rankings screenshots, impression graphs, "visibility scores." When the client's business is the phone, the phone is the report.
The Trades Playbook
Repeatable Is the Point.
Nothing in this study is exotic, and that's its value: a converting site, disciplined local SEO, a maintained profile, honest tracking, and patience measured in months, the same playbook now producing Jasper's first AI citations without a dollar of additional scope. If you run a trade, this is the study to hold us to, because your business is built like this one.
trades.playbook · no exotics
01
A converting site
02
Disciplined local SEO
03
A maintained profile
04
Honest tracking
05
Patience measured in months
output: 275 calls · +33.8% organic · 9 AI citations
Free Audit
Find Out What Your Phone Should Be Doing.
The free audit shows a plumber exactly that: your map pack position, whether your profile's call button is even configured, and how many calls your competitors are pulling that you're not.