The delivery method
Over-the-top: video streamed over the internet instead of through cable or antenna.
11 Marketing + Design ·
Streaming TelevisionTV Ads.
Streaming Television
TV Ads.
Your Zip Codes.
A Budget You'd Actually Approve.
The biggest screen in the house went digital, and it took TV advertising's old rules with it. Streaming TV puts your business in real commercial breaks, on real televisions, shown only to households in your service area, with the measurement of a digital campaign instead of the shrug of a ratings book.
The living room
The screen trust is still built on
Where CTV runs
Your service area
Not the whole media market
The targeting difference
~$1,000/mo
Where streaming ad budgets start, a third to half of local network TV
Under-300k market, scales up
Trusted by businesses across multiple industries
AW BroadbandJasper PlumbingAdvanced BioCellMorgan & Myers RoofingThe Hearing HavenGoodman EngravingSteam Team RestorationAvalos Heating & Air
The Problem
TV Worked. The Price of Admission Didn't.
For decades, television was the credibility channel, the place being seen meant you'd arrived, and it was priced accordingly: broadcast buys covering a whole media market, most of it nowhere near your service area, at rates that made TV a big-company toy. Local businesses were priced out of the most trusted screen in the house.
Streaming broke that gate. The audience moved to connected TVs and brought the commercial breaks with them, but the buying became digital: household-level targeting, budgets that start small, and reporting that says what ran, where, and what happened after. The credibility of TV survived the move. The waste and the gatekeeping didn't.
media-buy.comparesame screen, two eras
Broadcast buy
the whole media market↳ whole media market, most of it nowhere near you
Streaming buy
your zip codes↳ households where you actually work
CTV, OTT, Streaming TVOTT CTV STREAMING TV ADVERTISING
CTV Advertising, OTT, Streaming TV. Three Labels, One Screen.
The industry uses these interchangeably, so here's the map.
The device
Connected TV: the smart TV or streaming stick in the living room.
The plain-English name
The umbrella for buying commercial time in that world, the ad-supported tiers of streaming services, played full-screen, usually unskippable, inside real programming.
Full-screen · sound on
If a vendor treats the three as different products, they're selling the glossary. It's one screen, one opportunity, several names.
What's Included
Television, Run Like a Digital Campaign.
Household Targeting
Your ads shown to households where you actually work, drawn by zip code and layered with audience data, instead of a whole media market's worth of viewers who'll never call you. The targeting is the entire economic difference from broadcast.
Service-area zip codesDemographicsNo market-wide waste
Placement & Inventory
Placement across the ad-supported streaming landscape your customers actually watch, managed for brand-safe, full-screen, sound-on environments, the inventory that behaves like television, because it is.
Ad-supported streamingLive sports & newsBrand-safe
Commercial Creative
The spot itself, built on your brand system and written like everything else here: specific, local, and aimed at being remembered when the need arrives.
:15 and :30 spotsYour brandBroadcast-quality
Frequency, Measurement & Sequencing
Campaigns managed for reach without wear-out, reported monthly with the same ledger discipline as the rest of the paid practice, and sequenced with your other channels: the household that saw your spot is a warmer click, a readier caller, and a richer retargeting pool.
Reach & frequencyCappedFeeds retargeting
Proof
The Channel Where Small Looks Big.
Streaming TV's quiet superpower for a local business is stature: a professional spot in a real commercial break reads as established in a way no feed ad can, because a lifetime of television taught everyone that TV advertisers are real companies.
Your customers can't see that your buy was targeted and modest. They see your business on TV, between the same shows the big brands sponsor, and the credibility transfers whole. It's the brand-building layer of the stack, and it makes every other channel's job easier: the search ad gets clicked by someone who's seen the spot; the social ad lands on the already-familiar.
It's not theoretical: Jasper Plumbing, an Amarillo plumber, runs streaming alongside Local Service Ads and local SEO, buying the on-TV credibility that used to belong only to the national brands.
:30 spot · commercial break · full screen
● On airUnskippable · sound on
Downstream, the stack gets easier
Search ad gets clicked
Saw the spotSocial ad lands on the familiar
Saw the spotCold on every channel
Never saw itProcess
Audience First. Spot Second. Air Third.
The same method as every paid engagement, TV-shaped: the audit defines the households worth reaching and prices the reach, the spot gets produced on your brand, the campaign launches with frequency caps set, and the monthly report reads like the rest of the paid ledger, reach, frequency, and the response signals downstream. No ratings-book shrugs, no "trust us, it aired."
- 01
Audit
Defines the households worth reaching
- 02
Reach pricing
What your zip codes cost
- 03
The spot
Produced on your brand
- 04
Air
Launch with frequency caps set
- 05
Ledger
Reach, frequency, response
Common Questions
Questions, Answered.
What's the difference between CTV, OTT, and streaming TV advertising?
Mostly vocabulary. OTT describes delivery (video over the internet), CTV describes the device (the connected television), and streaming TV advertising is the plain name for buying commercials in that environment. All three point at the same opportunity: television-style ads, digitally targeted and measured.
Isn't TV advertising too expensive for a small business?
Broadcast TV was, because you bought the whole market. Streaming flipped the economics: you pay to reach only the households in your service area, ad budgets start around $1,000 a month in a market under 300,000 people and move up with the households you target, usually a third to half of what a local network affiliate charges for the same reach. TV stopped being a budget question and became a targeting question.
Can people skip or scroll past streaming TV ads?
Generally no, which is the format's edge. Spots run full-screen with sound on, in commercial breaks viewers expect, on the ad-supported tiers they chose. Compare that to a feed, where your ad competes with a thumb mid-scroll. It's the least ignorable inventory in the paid stack.
How is streaming TV measured, compared to old TV advertising?
Like a digital campaign: impressions actually delivered, households reached, frequency, completion, and the downstream signals, site visits, searches, and calls, that follow flights. Traditional TV reported estimated ratings and asked for faith. Streaming reports delivery and joins the same monthly ledger as your other paid channels.
Do we need to already have a commercial produced?
No. The spot is part of the engagement, built on your brand and message, and if you have existing footage or spots, we work from them.
Is streaming TV a replacement for my search and social ads?
No, it's the layer above them. Streaming builds the familiarity; search captures the moment; retargeting finishes the conversation. The stack works because each channel does what the others can't, and the household that's seen your spot converts cheaper everywhere else.
Free Audit
Find Out What Your Service Area Costs on the Big Screen.
The audit sizes the streaming audience inside your actual zip codes and prices the reach, real numbers for the screen your customers trust most, before you commit to anything.