The classic
Text ads at the top of results, triggered by keywords, paid per click, best for capturing anyone typing what you do.
11 Marketing + Design ·
Google Ads ManagementBe There When They Search.
Google Ads Management
Be There When They Search.
Pay for the Click.
Track Every Call.
Google Ads reaches the one audience no other channel can: people searching for exactly what you sell, right now. Managed well, it's the most direct line to a ready buyer that money buys. Managed by defaults, it's a donation to Google. The difference is the management.
Top of page
Above the map pack, above organic
Where search ads live
$0
What you pay when nobody clicks
How PPC works
Every call
Tracked to the keyword that caused it
Our setup
Trusted by businesses across multiple industries
AW BroadbandJasper PlumbingAdvanced BioCellMorgan & Myers RoofingThe Hearing HavenGoodman EngravingSteam Team RestorationAvalos Heating & Air
The Problem
Google Will Happily Spend Your Budget. Spending It Well Is Your Job.
Run ads yourself and you'll meet the machine's defaults: broad match quietly showing your plumbing ad to people searching things you'd never guess, "recommendations" that raise your spend more reliably than your results, and no negative keywords standing between your budget and every irrelevant search in the county. None of it is a scam. It's just a system optimized for its owner, and its owner isn't you.
The gap between DIY and managed Google Ads is rarely the ads. It's the hundred small settings, match types, negatives, bid strategies, geographic bounds, ad schedules, that decide whether $1,000 buys forty real leads or four hundred wrong clicks.
search-terms.reportexample · defaults on
"plumber salary"
$14.20↳ wasted
"how to patch my own roof"
$9.75↳ wasted
"free drain cleaning tips"
$11.40↳ wasted
"emergency plumber near me"
$18.60↳ lead
Managed
Three of those four become negative keywords this week.
The Three Kinds of Google AdsSEARCH ADS LOCAL SERVICES ADS SHOPPING CAMPAIGNS
Search, Local Services, Shopping. Different Doors, Same Customer.
The one most local businesses miss
The "Google Guaranteed" units above even the search ads for service trades, where you pay per lead instead of per click and the green checkmark does the trust-building money can't.
✓ Google Guaranteed
The catalog door
Product images and prices directly in results, the door for e-commerce catalogs.
Most local service businesses should be running the first two together; most aren't running the second at all.
What's Included
What "Managed" Actually Means.
Keyword Strategy & Negatives
The words that trigger your ads, and the longer list of words that shouldn't. We read the actual search-terms reports weekly and cut the waste, because every irrelevant click you don't pay for is budget that buys a real one.
Match typesNegative listsSearch terms
Local Services Ads Setup & Management
The screening, the profile, the review flow, and the lead disputes that make LSAs work. For service trades, this unit alone often outperforms everything below it on the page.
Google GuaranteedPay per leadReviews
Ad Copy & Extensions
Ads written like our direct-response copy everywhere else: specific claims, real offers, and every extension that earns more page real estate, call buttons, sitelinks, locations, at no extra cost.
HeadlinesSitelinksCalls
Geographic & Schedule Control
Your ads shown where you actually work and when you actually answer, with bids tuned by area and hour. A midnight click your office can't answer is a lead your competitor returns first.
Service areaDaypartingBid adjustments
Conversion & Call Tracking
Tracked phone numbers and conversion goals wired before launch, so the report says which keyword produced which call, and cost per lead is a fact, not a feeling.
Tracked numbersForm goalsReal CPL
Proof
The Search-Terms Report Never Lies.
Every managed account's story is written in its search-terms report: what your budget actually bought. The unmanaged ones read like comedy, the plumber paying for "plumber salary" clicks, the roofer funding "how to patch my own roof." The managed ones read like a customer list.
In the audit, we'll pull yours (or your market's costs, if you've never run ads) and show you the difference line by line, which tends to make the case better than any pitch could. Google Ads is one of the managed channels behind the calls we track for Jasper Plumbing, whose account reads like that second column.
Unmanaged
Reads like comedy
plumber salary
how to patch my own roof
plumbing jobs hiring
Managed
Reads like a customer list
water heater repair amarillo
emergency plumber near me
24 hour drain service
Process
Tracking First. Launch Second.
Google Ads engagements run the paid-speed version of the house process, with one non-negotiable order of operations: tracking is wired before a dollar spends, because optimizing untracked campaigns is guessing with better vocabulary. Then weekly search-term reviews, bid and budget tuning, and the monthly ledger report.
- 01
Audit
Account and search-terms pulled, tracking checked
- 02
Strategy
Keywords, match types, and the negative list
- 03
Build
Campaigns and conversion tracking, wired before spend
- 04
Report
Weekly search-term reviews, monthly ledger
- 05
Compound
Quality Score climbs, cost per lead falls
Common Questions
Questions, Answered.
What are Local Services Ads, and should my business use them?
Local Services Ads (the "Google Guaranteed" listings with green checkmarks) appear above regular search ads for home services, legal, and other local trades. You pay per lead, not per click, Google backs the work with its guarantee badge, and reviews drive your position. If you're an eligible service business and not running them, you're conceding the top of the page. We handle the screening, setup, and lead management.
Why hire management instead of running Google Ads myself?
Because the platform's defaults favor the platform. Broad targeting, automated recommendations, and missing negative keywords are how DIY accounts leak, and the leaks are invisible unless you read search-terms reports and know what shouldn't be there. Management pays for itself in the waste it removes before it ever improves an ad.
How much should I spend on Google Ads?
Enough for your market's click costs to produce real lead volume, which varies enormously by industry and geography. The audit prices your actual keywords before you commit, so the budget conversation starts with your market's numbers instead of a rule of thumb. Management is separate and starts at $300/month, per our PPC pricing.
Should I bid on my own business name?
Usually yes, and it's cheap insurance: branded clicks cost little, and if competitors bid on your name (they can, and in many markets they do), your ad keeps them from sitting above your own listing. The audit checks whether anyone's bidding on your name right now. Owners are rarely happy with the answer.
What's a Quality Score, and why does it matter?
Google's 1-10 rating of how relevant your ad and landing page are to the keyword. Higher scores mean lower costs for the same positions, which is why the landing page is part of the ads work, not a separate concern. It's also why tightly managed accounts pay less per click than sloppy ones bidding identically.
Free Audit
Find Out What Your Market's Clicks Cost, and Who's Buying Them.
The audit prices your keywords, checks who's bidding on your name, and, if you've run ads before, reads your search-terms report line by line. Free, and occasionally infuriating.