01
Local SEO
Built the ranking foundation: the site content and the locally relevant links.
Case Study · AW Broadband ·
Internet Provider · Amarillo, TXZero to 418 AI Citations. 94 Today.
Internet Provider · Amarillo, TX
Zero to 418 AI Citations. 94 Today.
This Is What Measured Actually Looks Like.
#1
"Amarillo internet service," held 3+ years
Google
0 → 418 → 94
AI citations: start, peak, current
SE Ranking
3,649
Calls from Google Business Profile, H1 2026
GBP
The Situation
A Local Provider vs. National Ad Budgets.
AW Broadband sells internet in Amarillo against companies whose marketing budgets exceed AW's entire revenue. In that fight, the search results page is the one venue where a local provider can win outright: nobody chooses an ISP without searching first, and the shelf space at the top is earned, not bought. The assignment was simple to state and long to execute: own the searches that sell internet in this market, and hold them. It is the same Amarillo search engine optimization program every client here runs.
ad.budget.comparison
not a fair fight
National carrier$$$$$$
National carrier$$$$$$
National carrier$$$$$$
AW Broadband$
organic.results
Position #1, AW Broadband. Shelf space earned, not bought.
What We Did
The Whole System, Compounding.
Local SEO built the ranking foundation: the site content, the locally relevant links, and the Google Business Profile work feeding the map pack. Technical SEO kept the machine crawlable and fast. Then, starting in 2024, the same foundation was pointed at a second target: AI search visibility, structuring the content and entity signals that AI engines cite when they answer "internet in Amarillo."
That's the part worth underlining: the AI results didn't require starting over. The same authority that ranks on Google is what AI engines cite, built once, earning twice.
The Numbers
The Ledger.
Check It Yourself
The rankings row is the one to test yourself: open your phone, search "Amarillo internet service," and see who's first. Our favorite reference check is the one we can't rehearse.
About That Citation Number
418 in May. 94 in July. We're Publishing Both.
ai.citations · SE Ranking
unsmoothed
0
38
96
184
288
402
418
94
Aug 2024
Dec 2024
Apr 2025
Sep 2025
Jan 2026
Apr 2026
May 2026
Jul 2026
Most agencies would print the 418 and stop. Here's the whole line instead: citations climbed from zero in August 2024, crossed 400 in April 2026, peaked at 418 in May, and sit at 94 as of July 2026.
What Hasn't Moved
The #1 ranking, held for three years running, and the 3,649 calls, sales and support alike, the Google profile produced in six months. The traditional search foundation is the stable asset. AI visibility is the volatile layer built on top of it, which is precisely why we sell them together and report them separately.
Why It Holds
Three Years at #1 Isn't a Trick. It's Maintenance.
Anyone can spike a ranking; the graveyard of month-three case studies proves it. Holding #1 for three years against nationally funded competitors means the work never stopped: content refreshed, profile maintained, technical health watched, and, when AI search arrived, the visibility war extended to the new front before competitors knew there was one. Compounding is the product. The monthly report is how the client watches it happen.
maintenance.log
36 MONTHS · NEVER STOPPED
- Content refreshedongoing
- Profile maintainedongoing
- Technical health watchedongoing
- New front opened firstongoing
Compounding is the product.
Free Audit
Your Market Has a #1. The Audit Shows Who, and How Far You Are.
The free audit names the business holding #1 in your market, shows how far back you sit, and tells you what AI engines say when someone asks who to call. Free, and the findings are yours either way.