#1 in Amarillo for Graphic and Web Design Services

Establishing local relevance is one of the first steps in launching a successful business. Before the rise of digital marketing, this was done by networking, print, and other forms of traditional advertising, but today, forms of online marketing have revolutionized the way businesses connect with their community.

Local SEO is the process of building locally relevant backlinks and optimizing the content of a business’s website to incorporate keywords that are often searched by people in the community who are looking for the products or services that particular business provides. In doing so, Google has an easier time indexing the website and presenting it on pertinent SERPs. This gives businesses more opportunities to appear in front of interested buyers and turn them into customers. 

Consumers are using mobile phones more than any other device to browse the internet for local businesses. When users access a business’s website on their phone, they expect it to be accessible and user-friendly. Businesses that fail to evolve with technology give consumers a negative impression of how they do business. Users are quick to click out on websites that do not adapt to the device they are viewing it on. Any efforts put toward SEO are rendered completely useless if the people clicking on your website are turning right around and clicking out. Ensure a greater return on your investment with responsive web design services from 11 Marketing + Design.

Reaching a larger audience is made possible using ADA compliant website design. Users with audio and visual impairments rely on assisting tools like screen readers, keyboard navigation systems, and speech recognition software to surf the web. It is important to incorporate measures that work with these tools to avoid isolating entire groups of people from accessing your website’s content. Using software that is accommodating to these technologies will not only give more people the ability to access your website, but it will help improve SEO. Businesses are also required by law to have measures in place to accommodate certain handicaps. ADA compliance will help to avoid potential lawsuits. 

Using well-designed visual elements, businesses are able to communicate a number of messages about their brand. Viewers will form judgments based on the marketing materials a business puts out. Alongside relatability, consumers will jump to a handful of conclusions about the design choices and content, as well as the message being conveyed in graphics, flyers, and other forms of media. Because our brains can process pictures and other visuals better than written words, graphic design gives a brand the ability to communicate messages to its audience more effectively.

Before marketing materials can start being produced to build a brand, a business needs a logo to pull everything together. A logo serves an abundance of purposes giving businesses a distinct identifier that works to generate brand recall. The more people see something, the more they will remember it. In addition to showcasing professionalism, a logo will give consumers a more accurate picture of how a company does business. It is important to find a designer who can effectively illustrate the necessary characteristics through one simple graphic.