An online store earns its keep at 2 a.m., when nobody's minding it. But here's the industry's open secret: roughly 70% of shopping carts get abandoned before checkout. Most stores don't have a traffic problem. They have a leak. We design for the whole trip: found, trusted, and through the checkout.
The store owner's version of the quiet phone: visitors arrive, browse, load a cart, and evaporate at checkout. Every abandoned cart had a person behind it who wanted the thing. Then something intervened: a page that lagged, a surprise shipping cost, a checkout demanding an account, a form that fought their thumbs.
Design decides most of those moments. Product pages that answer the buyer's real questions, a cart that shows the full cost early, a checkout that takes payment without taking a survey.
The difference between a store that converts and one that leaks isn't the products. It's the path.
Visit
100%Product page
58%↳ leak: Questions unanswered
Cart
30%↳ leak: Surprise shipping cost
Checkout
12%↳ leak: Account required
Purchase
9%The two platforms we build on solve the same problem with opposite philosophies, and the right answer is about your business, not our preference.
We build both, we'll tell you which fits before you commit, and the free audit is where that conversation starts. What we won't do is default you into whichever one is easier for us.
Product pages that sell like your best employee: clear photos, descriptions answering the questions buyers actually have, reviews and trust signals where doubt creeps in. Your brand's identity system carried through every template, so the store feels like the business.
The leak-fixing layer: full costs shown early, guest checkout allowed, forms that autofill, payment options buyers expect, and a mobile flow built for thumbs, because most carts now start on a phone. Every step removed is abandonment recovered.
Your catalog structured so machines can sell it for you: Product schema on every item, feeds ready for Google's free shopping listings, and product data AI assistants can read as they take on more of how people find things to buy. The same machine-readability standard as the rest of our work, applied to inventory.
Not every store ships boxes. We build online course platforms, subscription and membership sites, and booking-based selling, the recurring-revenue models where the "product page" is a signup and the checkout runs monthly.
Our portfolio carries the range: retail like Top Notch Outfitters, plus e-commerce builds across catalogs, subscriptions, and booking flows, different catalogs, different customers, same discipline on the path to checkout.
Top Notch Outfitters
Retail
Product catalogs
Retail
Subscriptions & bookings
E-commerce build
The constant
The path to checkout, engineered the same way every time.
The fundamentals hold across every build; the details multiply. E-commerce builds carry more moving parts than brochure sites, so the Build step runs longer. We'll give you the real date up front, and then we'll hit it. The full process lives on our services page.
Your catalog, funnel, and current leaks, read end to end
Platform choice and the path from visit to purchase
Store, checkout, and tracking, wired before launch
Monthly, in plain language, cart to conversion
The path tightens as the data comes in
Shopify if you want a managed platform and your website's main job is selling products: less maintenance, monthly fees, Shopify's rules. WooCommerce if you want to own your platform outright, run your store and content in one WordPress site, and skip platform fees in exchange for more maintenance. We build both and recommend based on your catalog, your content plans, and your tolerance for rent versus upkeep.
More variables than any other build: platform, catalog size, payment and shipping complexity, and whether you're selling products, courses, or subscriptions. We quote after the free audit maps your catalog and workflow, and the quote is a number, not a range with an asterisk.
Yes: products, customer records, order history, and the SEO equity your current store has earned. Migrations are where stores usually lose their rankings, so we treat it like the redesign-without-losing-rankings problem it is: map every URL, redirect everything that moves, verify everything after.
They'll be built ready to: Product schema on every item and catalog feeds structured for Google's shopping surfaces. AI shopping assistants pull from the same structured data, so a machine-readable catalog is how your products stay visible as more buying starts with a question instead of a search. Ongoing product visibility is where our SEO programs pick up.
Usually, and not because the internet says so. An online catalog serves the customer who checks stock at 9 p.m., the one who wants pickup without the browse, and the one two towns over who'd never make the drive. Your storefront keeps doing what it does; the site catches what it can't.
The free audit walks your store like a customer with a full cart: what builds trust, what breaks it, and where the checkout loses people. If you don't have a store yet, it starts the platform conversation with your actual catalog in mind.
