Notes From the People Who'd Actually Do the Work.
Field notes, playbooks, and straight answers from the 11 Marketing + Design team: what's actually moving the needle in search, sites, and ads right now.
Showing 13 – 24 of 137 Posts
Local SEO for a Plumbing Company: An Illustrative Case Study
A worked example, not a client report. Here's how a residential plumbing company halfway to good local visibility would fix its profile, service pages, and conversion paths, and what order the gains usually arrive in.
Small Business Branding Guide That Works
Branding problems usually start with unclear positioning, not a bad logo. How to define what you stand for, then build visuals, voice, and proof that back it up.
9 Examples of Effective Service Pages
Nine patterns that separate a service page that gets visits from one that gets calls, plus a quick way to grade the pages you already have.
Local SEO Trends for 2026 That Will Matter
The bar for local visibility is rising: search platforms want harder proof that your business is real, active, and worth choosing. Here's what changes in 2026 and what to fix now.
SEO Retainer Versus One-Time Optimization
A one-time SEO project fixes the site you have. A retainer keeps it competitive. How to tell which one your business actually needs, and when a phased approach beats both.
How to Improve Website Core Web Vitals
Core Web Vitals measure the friction between a visitor and the action you want them to take. How to find the real bottleneck and fix LCP, CLS, and INP in the right order.
How to Fix a Slow Small Business Website
Slow sites lose calls and form fills before anyone complains. Where the drag usually comes from on a small business site, what to fix first, and when patching stops being worth it.
Website Redesign Conversion Rate Case Study
The conversion problems that show up again and again in local business redesigns, how to find them on your own site, and how to tell whether the rebuild actually caused the lift.
How to Choose the Right Google Business Profile Categories
Category lists are easy to find. Choosing well is the hard part. How to pick a primary category tied to revenue, how many secondaries to add, and the mistakes that cost you high-intent searches.
Website Redesign Conversion Rate Improvement Example
A worked hypothetical showing why a small conversion rate gain beats a small traffic gain, which metrics tell you the truth, and when a redesign beats targeted fixes.
Local SEO Versus PPC Advertising
Paid search buys attention now and stops when the budget does. Local SEO builds slower and compounds. How to decide which one leads, based on urgency, competition, margins, and how your customers search.
Before and After Local SEO Results Example
What a local business actually looks like before and after several months of SEO work, with realistic numbers, the reasons the gains happen, and how to judge your own.