Google Business Profile
Your Google Business Profile answers customers before your website gets the chance: it is the panel in the map pack, the source of your reviews, and increasingly the record AI engines check when deciding whether you exist. This category collects our field guides to running it well, from category choice and photo discipline to the review systems that compound month after month.
The reason we write about it this much is simple: for local businesses, the profile is routinely the highest-traffic page they own and the least managed. Most of the wins are unglamorous, and they are also measurable, which is exactly the kind of work we like.
Start with the guide that matches your situation. If you would rather hand the whole profile to people who do this daily, that is our Google Business optimization service, and the free audit will tell you how yours looks today.
The service behind this shelf: Google Business Optimization, and the free visibility audit is where every engagement starts.
Showing 1 – 12 of 20 Posts
How to Choose the Right Google Business Profile Categories
Category lists are easy to find. Choosing well is the hard part. How to pick a primary category tied to revenue, how many secondaries to add, and the mistakes that cost you high-intent searches.
How to Fix Duplicate Google Business Profile Listings
Duplicate profiles split your reviews and send customers to the wrong address. How to tell a real duplicate from a legitimate second listing, and how to clean it up without losing the good one.
How to Run Promotions with Google Business Profile Posts
Promotional posts put a timely offer in front of people already searching for your business. How to plan them around intent, timing, and a revenue goal instead of posting whenever you remember.
How to Optimize the Services Section of Your Google Business Profile
The services section is one of the fastest fixes on a Google Business Profile. How to name services the way customers search, what to leave out, and how services and categories should work together.
Google Business Profile Optimization for Contractors
Emergency searches give contractors a short decision window. What to fix on your profile so homeowners in your actual service area call you instead of the next company on the map.
How to Improve Map Rankings for Local SEO
Losing map positions to weaker competitors usually means your profile, website, reviews, and citations aren't telling the same story. How to align them and what to do about spam.
Best Photo Sizes for Google Business Profile
Use 1200 x 900 for most Google Business Profile photos and compose with room to crop. The sizing benchmarks, the image types that carry the most weight, and the mistakes that make a good business look sloppy.
How to Pick Google Business Profile Categories for Service Businesses
Your GBP categories decide which local searches you show up for and who Google ranks you against. How to pick a primary category that matches revenue, and when secondaries help or hurt.
Why Your Google Business Profile Got Suspended
Google rarely tells you exactly what triggered a suspension. Here are the violations that cause most of them, and how to fix the profile before you file an appeal.
Google Business Profile Not Showing? Fix It Fast
A profile that vanishes from Maps and one that ranks poorly are two different problems. How to tell which you have, and the order to troubleshoot so you know what actually fixed it.
Get Found Faster With Your Google Business Profile
Your Google Business Profile is usually the fastest place to fix a quiet phone. What to fix first, what actually moves local rankings, and the maintenance rhythm that beats set-and-forget competitors.
What Really Moves Google Map Pack Rankings
Proximity decides more of the Map Pack than anyone likes to admit. Here's what you can actually control: categories, services, reviews, citations, and the website behind the profile.