The 2026 Eleven Brand System
Our own 2026 identity: the eleven wordmark, the circle mark, and a rich-black system built to prove what we sell by wearing it.
The mark
The circle bug pairs the numeral 11 with a red accent stroke, holding up at every size from a browser favicon to building signage. The lowercase eleven wordmark carries the same geometry.
A system, not a logo file
Electric blue, lime, cyan, and punch on rich black. Plus Jakarta Sans for display, Outfit for reading, DM Mono for labels. The same system runs this website, our proposals, and everything a client sees.
More work
A Catering Brand Built Around the Photography
A photography-forward website for an Amarillo catering company and culinary journal, built to put the food first.
First in the Map Pack. First in the AI Answer.
Six core phrases at #1 in Amarillo’s local pack since 2022, and 76.2% share of local voice in Google’s AI answers, 5× the nearest competitor.
Built for the Search That Happens Right After an Arrest
A criminal defense site with a page for every charge, so a scared searcher in Amarillo lands on the one that matches their situation.
Find Out Where You Stand.
The free audit shows what your current site earns you, where you rank, and what AI engines say about you, then what a rebuild or a search program would change. Free, and the findings are yours either way.