Social media design
Builds the reusable visual layer: your profiles, covers, and the template library every post gets made from.
The factory
11 Marketing + Design ·
Social Media DesignBuilt for the Feed.
Social Media Design
Built for the Feed.
Sized for Every Platform.
Unmistakably Yours.
People scroll past hundreds of posts a day and recognize the brands they know in a fraction of a second, before reading a word. Social media design is how your posts earn that recognition: a visual system so consistent that your customers spot you mid-scroll.
13 ms
For the brain to process an image
MIT research
Every format
Stories, posts, reels covers, banners
One system
0
Posts that should look like they came from three different companies
The standard
Trusted by businesses across multiple industries
AW BroadbandJasper PlumbingAdvanced BioCellMorgan & Myers RoofingThe Hearing HavenGoodman EngravingSteam Team RestorationAvalos Heating & Air
The Problem
Your Feed Is a Portfolio. Is It Curated or Accumulated?
Scroll your own business page as a stranger would. If it's like most, you'll see the era of the blue templates, then the month somebody found a new app, then the stretched logo, then the post in fonts nobody chose. Each post made sense the night it was made. Together they read as improvisation, and a customer comparing you against the competitor whose feed looks composed draws the quiet conclusion feeds are built to create.
The fix isn't trying harder at 11 p.m. It's a system: designed once, applied every time, so consistency stops depending on anyone's evening.
@yourbusiness · grid viewaccumulated
2019
the blue templates
2021
somebody found a new app
2022
the stretched logo
2024
fonts nobody chose
Last week
made at 11 p.m.
Today
improvisation
↳ six posts, three companies
"Each post made sense the night it was made."
Design vs. Content vs. Management✦ You are hereDESIGN CONTENT MANAGEMENT
Who Does What in Your Social Presence.
Three jobs, often blurred. Design is the factory; content is the product; management is the operation. This page is the factory.
Content creation
Produces the stream itself, the posts, captions, photos, and video that flow through those templates.
The product
Social media management
Runs the whole machine: strategy, calendar, publishing, and replies.
The operation
What's Included
The Visual System, Feed-Ready.
Profile & Page Assets
The storefront layer: profile images legible at thumbnail size, cover graphics per platform, story highlight icons, and link-in-bio pages, everything a checking customer sees before your first post, matched to your brand.
Profile imagesCoversHighlightsLink pages
The Template Library
The engine of consistency: a library of designed formats for the post types you'll actually use, tips, offers, proof, team, reviews, so every post starts 80% done and 100% on-brand. Templates built with variety designed in, which is why systemized feeds look composed, not repetitive.
Post templatesStory formatsReel covers
Platform-Perfect Sizing
Every asset delivered in the dimensions each platform demands, square, vertical, story, banner, so nothing important gets cropped into nonsense and nothing ships stretched. Unglamorous, endlessly visible.
Every ratioEvery platformNo crops gone wrong
Built From Your Brand System
Social design here isn't invented from scratch; it's your brand identity translated for the feeds, same palette, same type, same voice, so your feed reads as the same business a customer already knows from your website, your storefront, and everywhere else you show up. If the system doesn't exist yet, that's where we start.
Guidelines-drivenOne look everywhere
Proof
Recognition Is the Metric.
The test of social design is simple: covers the logo, could a regular customer still tell the post is yours? Color, type, and layout should answer before the name does, the same way you'd clock a familiar brand's ad from across a room. That's what the template system builds, and it's on display in the identity work across our portfolio and in our own feeds (Instagram and Facebook), where the system you're reading on this page is the system in the posts.
The commercial case is testable, not theoretical: a brand presented the same everywhere gets recognized faster, by people and by the machines now sorting them. Social is simply where that consistency is tested daily, in public, one post at a time.
logo-covered.testStill yours?
Same palette.
Same type.
Same business.
▨ logo hiddenprocessed in 13 ms
Color
Answers first
Type
Answers second
Layout
Answers third
Logo
Covered
Process
Designed Once. Deployed Weekly.
The design engagement is front-loaded on purpose: audit your current presence, build the profile assets and template library, then hand the system to the weekly rhythm, ours through management, or yours if you post in-house. Either way, the system is yours: files, templates, and the rules for using them.
- 01
Audit
Your current presence, read as a stranger
- 02
Profile assets
The storefront layer, platform by platform
- 03
Template library
Formats for the post types you use
- 04
Handoff
Files, templates, and the rules for using them
- 05
Weekly rhythm
Ours through management, or yours in-house
Common Questions
Questions, Answered.
What's the difference between social media design and content creation?
Design builds the reusable system: profile assets, covers, and the template library. Content creation makes the individual posts that run through it, the captions, graphics, photos, and video. Design is a project with a finish line; content is a stream that never stops. Most clients need the first once and the second forever.
Which platforms and formats do you design for?
All the ones your strategy calls for: Facebook, Instagram, LinkedIn, YouTube, TikTok, and X, in every format each demands, feed posts, stories, reels covers, profile and banner art, and link-in-bio pages. The system is built so new platforms and formats slot in without reinventing your look.
Won't templates make my posts look repetitive?
The opposite, when they're built right. A template library includes deliberate variety, different layouts for different post jobs, all inside one visual family. What actually looks repetitive is the alternative: a feed of one-off designs that share nothing, which reads as chaos, not variety. Composed beats scattered every scroll.
Can you redesign my existing profiles without starting my brand over?
Yes. If your brand system works, we translate it to the feeds and tighten what's drifted. If there's no written system underneath, we'll show you what's missing, and Brand Strategy & Identity is where that gets fixed first, because social design without a brand system is just prettier improvisation.
Do I get the templates, or do you keep them?
You get them: editable templates, all assets, and the usage rules, whether we run your posting or you do. The system is a deliverable, not a leash.
Free Audit
Scroll Your Feed Like a Stranger. Then Call Us.
The free audit includes the stranger's read of your presence: what your profiles and last ten posts say about your business, and whether your look is building recognition or spending it.