Pictures, graphics, and other visual elements are all tools used in order to present information to a target audience. The use of visuals is necessary to incorporate in a marketing campaign whether digital or physical.
Using a graphic design artist is the best way to go when creating a logo. The purpose of a logo is to serve as a distinguishable symbol that consumers easily recognize and use to identify your business.
Your logo, along with every other piece of visual material you put out to represent your business, will be viewed by many. Take advantage of the spotlight and put out graphics that captivate viewers while providing them with useful information.
Don’t put people off with a poor design, clashing colors, and off-putting visuals. Consult with a professional graphic design artist to get the job done right. With the help of an expert, you could be releasing engaging content on social media and spread promotional items worth holding onto.
Our graphic design team here at 11 Marketing + Design knows just how to craft expert designs that are reflective of our clients.
What is graphic design?
Graphic design is a skill in which designers use visuals in order to communicate information to viewers. Visuals give designers the ability to direct viewers’ eyes and attention to specific pieces of information that contain the ideas you want to get across most.
When needing to convey vital information to consumers, the best option is to incorporate some kind of visual or design to coax a more in-more depth remembrance.
If an audience is overloaded with written information, it can be hard to keep their attention. Well thought out and expertly crafted designs will give your audience something to look at and engage with that will help their brains to remember the information more thoroughly.
The power of persuasion
Graphic designers who have worked to perfect their skill are masters at shaping people’s thoughts and opinions. In fact, the whole point of incorporating visual elements into marketing efforts is to weigh on the subconscious of consumers. Using assertive language and simple calls-to-action are simple ways to accomplish this.
The first step in creating any kind of content people will want to engage with is coming up with a compelling idea. Then you must figure out an effective way to convey this in a visual. Next, you have to create that visual using some kind of graphic design medium.
Sounds like a lot, right?
If this sounds like an overwhelming process that you don’t have time for, pass it off to a graphic design professional who does. Someone with the proper skills has had the time to develop their process. They know how to generate ideas and translate those by creating compelling graphics so you don’t have to!
What you post will define your business. If your posts appear professional, people will get the idea that you are too.
Be a sight to see
The Internet plays a huge part in marketing and business today. The first thing people turn to when needing business recommendations is Google. This is a great opportunity to command their attention with some entertaining graphics. Adding pictures is a great way to incorporate Google Business Profile optimization into your digital marketing strategy.
Content that can’t help but grab the attention of the passerby helps increase interest in the product or service you’re selling. When more people want what you have to offer, you build a larger customer base. Effective communication through visuals is also a great way to build credibility by showing you are able to express ideas and information in a helpful way.
With 65% of people best understanding information given to them in picture form, it’s no surprise that the quickest way to get your point across is by using striking visuals. People will be more compelled to click through to your websites when you actually show them with compelling pictures what they are missing out on.
You really only have a split second or so to make an impression. Make sure you’re making the right one.
percent of people who are “visual learners”
Need some custom graphic design?
Anything from food labels to furniture, there is almost nothing in our day to day lives that hasn’t first been designed by someone at some point. We do just about anything from business cards and logos all the way to signs and car wraps. Give us a call. We’re here to help out with your next project.
Why is graphic design so important?
Just like dogs use their sense of smell to analyze their surroundings, humans depend heavily on their sense of sight. Our memories are better at storing visuals than words heard and read.
Get this: our brains can process visual information, such as pictures, graphs, and charts, up to 60,000 times faster than our brains can process text. In fact, it only takes the brain 13 milliseconds for a person’s brain to process an image.
That is insanely fast.
No matter what kind of marketing method you choose, visual elements will always be necessary if you want the message you’re sending to be coherently received. Visuals are also easier to digest than plain text since it can be easily understood by simply glancing at it.
Why use a professional graphic designer?
Graphic design is a skill that doesn’t just develop in a person overnight. It takes time to understand the basics and learn the ropes. Artistic individuals will have an easier time improving and fine tuning this skill, but learning all the tools can still take some time.
If you don’t have the time to do this yourself, it will just be easier to find someone who has already done it.
Before you choose who you want to work with, it is important to check out their past work. If an artist’s style doesn’t appeal to you, looking elsewhere might be your best option.
You want the designer you decide to work with to exhibit a deep understanding of graphic design through what they have previously created.
Another thing to consider is all of the elements that go into the science of creating visually appealing material. Color, contrast, brightness, and balance might all sound simple enough to work with, but they are all fundamental to the way information is communicated.
Remember to always shop around before making a final decision. The graphics being released by you will be reflective of your business. Make sure they are on point.
Instead of taking the time to learn how to do it all yourself, consider hiring a graphic designer.
Here at 11 Marketing + Design, our goal at designing graphics is to exceed the expectation of our clients. We are proud of the work we do and want you to be too.
Humans are visual creatures
Have you ever noticed how many people seem to get bored while reading? Our world is a highly visual one. Some people prefer reading books with pictures because they can understand what the text is saying better with the help of visual stimuli.
Our brains are much more susceptible to the things we see rather than the things we read. The science behind it makes sense. It takes much less effort to understand what a picture is saying than some lines of text.
When studied, presentations that contained visual elements were found to be 43% more persuasive than those that did not. This speaks to the power and efficacy of using pictures in your marketing campaigns.
The goal is for consumers to easily recognize you when looking at your logo. A logo design that shoots to stand out will make this possible. A professional graphic designer can create something uniquely representative of your business while also making it interesting to look at.
When people come across your profiles on social media or see your Google Business listing, you want them to take an interest. Professionally designed graphics make it easy to keep viewers engaged and interested in what you have to offer.
By giving consumers something to look at, you can develop a strong brand recall.
Graphic Design to Build your Brand
The more appealing graphic designs you put out, the more visibility you will give yourself. Graphics will always pull in the eyes of onlookers. Social media posts, business posters, promotional items, and so much more will go out into the world to represent your brand. These things need to be uniform and consistent as well as original and intriguing.
Building a brand takes a lot of visual elements. Graphic design is the backbone of any marketing campaign. The way you communicate information to your audience needs to have a professional touch all while feeling genuine. The idea is to cultivate a sense of reliability and trust with your customers.
Graphic design gives us the ability to craft authentically representative logos using advanced technologies and software. We can put a face to any company and give consumers the right idea about your business.
Here at 11 Marketing, the graphics we design are made with the intent to captivate the attention of the viewer and leave them with a good impression. We know how good graphic design can transform a business’ marketing game altogether and strive to put out the best work in town.
If you’re looking for a logo design, or need some new graphics to put on your website and social profiles, give us a call!