Notes From the People Who'd Actually Do the Work.
Field notes, playbooks, and straight answers from the 11 Marketing + Design team: what's actually moving the needle in search, sites, and ads right now.
Showing 61 – 72 of 137 Posts
Best Photo Sizes for Google Business Profile
Use 1200 x 900 for most Google Business Profile photos and compose with room to crop. The sizing benchmarks, the image types that carry the most weight, and the mistakes that make a good business look sloppy.
How to Run a Local SEO Audit for a Small Business
When calls slow down and the map pack stops showing your business, an audit tells you where visibility is breaking. Here's the order to check things in and what to fix first.
Local SEO for Contractors: A Practical Guide
Homeowners search for roof repair near me, not the best contractor in America. Here's how to build the profile, pages, reviews, and proof that get you the call inside your service area.
How to Create Schema Markup for Local Business
Schema markup labels your business details so search engines read them as facts instead of guessing. Which type to use, what to include, how to add it, and the mistakes that make it backfire.
9 Search Engine Optimization Examples
Nine specific things good SEO looks like on a local business website, from splitting a bloated services page to writing alt text that earns its keep.
Website Redesign Checklist for Local SEO
A redesign can erase years of local search progress in a weekend. What to document before the build, what to preserve during it, and what to watch after launch.
Do Online Reviews Help Local SEO?
Reviews influence local rankings through quantity, recency, and sentiment, and they influence clicks even more. How to earn them consistently and what they can't fix.
Do You Need ADA Compliance Online?
If customers book, buy, apply, or contact you through your website, accessibility is a business requirement. Who carries the most risk, what the standard actually is, and where to start.
How to Pick Google Business Profile Categories for Service Businesses
Your GBP categories decide which local searches you show up for and who Google ranks you against. How to pick a primary category that matches revenue, and when secondaries help or hurt.
11 Lead Generation Ideas That Work Local
Most local businesses have a conversion problem, not a traffic problem. Eleven lead generation moves that connect into a system, from Google Business Profile to follow-up speed.
What Local Citations Do for SEO
A citation is any online mention of your business name, address, and phone number. When those details conflict across the web, search engines lose confidence and your local visibility suffers.
Why NAP Consistency Still Matters
NAP consistency means your name, address, and phone number match everywhere online. Here's why conflicting listings quietly erode local rankings, and how to clean them up.