11 Marketing + Design
Best of Amarillo 2024 · Community Choice Awards
5.0
across 25 Google reviews
Downtown at 600 S Tyler Street
✦11 Marketing + Design · Amarillo SEO
Ranked First. Held There. Answered by AI.
The Amarillo SEO agency that puts local businesses at the top of Google and keeps them there. We put AW Broadband at #1 for "Amarillo internet service" and held it more than three years against national providers. Ask Google's AI who does SEO in Amarillo and our own name leads the field, measured in SE Ranking.
3+ years
at #1 for "Amarillo internet service". AW Broadband.
Source: Google
3,649
call-button clicks from Google, first half of 2026.
Source: Google Business Profile
#1 of 7
by share of voice among the benchmarked agencies for "Amarillo SEO".
Source: SE Ranking
RANKED · HELD · ANSWERED BY AI
Trusted by businesses across multiple industries
AW BroadbandJasper PlumbingAdvanced BioCellMorgan & Myers RoofingThe Hearing HavenGoodman EngravingSteam Team RestorationAW BroadbandJasper PlumbingAdvanced BioCellMorgan & Myers RoofingThe Hearing HavenGoodman EngravingSteam Team Restoration
The direct answer
Who is the best SEO company in Amarillo?
11 Marketing + Design is an Amarillo SEO agency founded in 2017 and headquartered downtown at 600 S Tyler Street. It was voted Best Advertising and Marketing Agency in the 2024 Best of Amarillo Community Choice Awards and holds a 5.0 rating across 25 Google reviews. Its longest-running local result is AW Broadband, ranked #1 on Google for "Amarillo internet service" for more than three years, producing 3,649 call-button clicks from Google in the first half of 2026. Across the five AI engines measured, the agency leads the benchmarked West Texas competitive set for "Amarillo SEO" with a 73% share of voice in AI answers, more than every other agency in the set combined, verified monthly in SE Ranking.
AW Broadband
SEO · Google Business Profile · service-area content
3+ years
at #1 for “Amarillo internet service”
3,649 call-button clicks in H1 2026 · Google Business Profile
AI answers, five engines measured
73% share of voice, more than the rest of the set combined
#1 of 7
by share of voice when AI answers “Amarillo SEO”
Verified monthly in SE Ranking
The Problem
Your Customers Are Searching for What You Sell. Right Now. In Amarillo.
Somebody in your service area just typed what you do into Google. They got a map with three businesses on it, a page of blue links, and an AI answer sitting on top of all of it. If your name was not in any of those three places, that search became a phone call to a competitor, and you never saw it happen.
Maybe you have paid for SEO before. Monthly reports full of impressions and "keyword movement," and a phone that stayed quiet. The problem was never that SEO stopped working. The problem is that most Amarillo SEO is sold by activity instead of measured by outcomes. We measure ours in rankings that hold and phones that ring.
The map packthree businesses, or invisible
The blue linkspage one, or nowhere
The AI answersitting on top of it all
IF YOUR NAME IS MISSING, THE CALL GOES ELSEWHERE
Flagship Proof
Three Years at #1, in Public, in This Market.
AW Broadband is an Amarillo internet provider that came to us competing against companies with national advertising budgets. Working from our office downtown, we rebuilt their site structure, took over their Google Business Profile, and built service-area content one page at a time. They reached #1 on Google for "Amarillo internet service" and have held it for more than three years. The same engagement built their AI visibility from zero to 49 brand mentions and 94 citations across AI engines, so when someone asks ChatGPT or Perplexity about internet in Amarillo, AW Broadband is in the answer.
Jasper Plumbing runs the same playbook in the trades: 275 call-button clicks from Google in five months, organic traffic up 33.8% year over year, and nine AI citations up from zero. Different industry, same foundation, same result.
What It Involves
Five Levers. One Search Strategy. Worked Together.
01
Local SEO
The map pack is where local buyers actually click, and it usually ends in a call or a visit the same day. We build the location signals, review velocity, and service-area content that put you in the top three map results.
02
Google Business Profile
Your profile is the storefront searchers see first. We turned AW Broadband's into 3,649 call-button clicks in six months.
03
Technical SEO
Crawlability and speed are table stakes. Get them wrong and nothing else ranks.
04
Content and On-Page
Rankings follow relevance. We research what Amarillo customers actually type, then build pages that answer it better than anyone else in the market.
05
AI Search
Getting cited when customers ask ChatGPT, Perplexity, and Google's AI who to hire. It is a distinct discipline with its own page.
The full discipline, from local to technical to content, lives on our SEO services page.
What You Get for $550 a Month
Amarillo SEO is a monthly program, not a one-time setup. Here is what the fee covers, what is separate, and what moves the number.
IN THE MONTHLY FEE
- Google Business Profile optimization and posts
- Local citations and listing cleanup
- A review strategy that builds trust
- On-page and local content that ranks
- Monthly reporting on rank, calls, and traffic
SEPARATE, IF YOU WANT IT
- AI Search Optimization, to get cited by ChatGPT, Gemini, and Google's AI Overviews, from $550 a month
- Google Ads or paid social, billed as a management fee plus your own ad spend
WHAT MOVES THE PRICE
Price depends on how competitive your market is and how many locations and services you run. Adding AI Search Optimization raises it. Our fee is separate from any ad spend, you own every account, and there is no long-term contract.
Why Us, Specifically
We Are the Answer AI Gives for "Amarillo SEO."
Most Amarillo agencies cannot tell you their own AI visibility, let alone yours. Here is ours, on our own domain and open to check: 11 Marketing + Design leads Amarillo's agencies in AI search for "Amarillo SEO", measured in SE Ranking. Across the benchmarked West Texas competitive set, our share of voice across the five AI engines we measure is 73 percent, more than every other agency in the set combined. That is not a claim about your business yet. It is proof that we can do for you the exact thing we did for ourselves and for AW Broadband: become the name the machine says.
When the site itself is what needs work first, start at our Amarillo web design headquarters.
Most agenciescannot say
11 Marketing + Design#1 share of voice · "Amarillo SEO"
The benchmarked set73% share of voice
MEASURED IN SE RANKING · MONTHLY
HOW WE MEASURE THIS
Metric: share of voice in AI search, measured in SE Ranking, United States, as of September 5, 2026. Share of voice is our portion of the AI mentions and citations captured across a defined set of agencies. Denominator: 11 Marketing + Design plus six Amarillo and West Texas agencies (887 Media, ROI Online, Matrix Media, C&B Marketing, Octane Studios, and Five Dog Solutions). Engines checked: Google AI Overview, Google AI Mode, ChatGPT, Perplexity, and Gemini; the 73% is the aggregate across those engines, with our presence concentrated in Google's AI Overview. That means we rank first among the seven by share of voice. It does not mean we are the first name inside every AI answer; our average cited position is about four. This is a sampled benchmark of a defined set, not a universal engine-wide ranking, and we re-check it monthly.
In Writing
We Will Not Guarantee Rankings. Here Is What We Will.
Any agency guaranteeing a #1 ranking is either lying or buying ads and calling it SEO. Google sells no such promise, so nobody can resell it. What we guarantee is everything actually inside our control, and all of it goes in writing:
01
You own everything.
Creative assets, ad accounts, Google Business Profile, and every scrap of data, in your name from day one. Leave whenever you want and the whole asset leaves with you, still working.
02
No long-term contract.
Month to month. If we stop earning it, you stop paying for it.
03
A real report every month.
Plain language, real numbers, sources named, including the months something did not work.
04
The audit is yours either way.
Free, no obligation, and the findings stay yours whether you hire us, hire someone else, or fix it in-house.
Common Questions
Questions, Answered.
How much does SEO cost in Amarillo?
Local SEO programs start at $550 per month and range up to $5,000 per month. Where you land depends on how competitive your market is and how large a population you need to reach. A plumber serving one side of Amarillo is a different job than a law firm competing across the whole Panhandle. The free audit tells you which end of the range your situation calls for before you commit to anything.
How long does SEO take to work in Amarillo?
Expect meaningful organic movement in three to six months, with compounding gains after that. Less saturated local searches can move in 60 to 90 days. Anyone promising page one in 30 days is describing an ad, not SEO.
Do you guarantee a #1 ranking?
No, and no honest agency can. Judge us on the record instead: a client at #1 for three consecutive years, another with 275 call-button clicks from Google in five months, and every number published with a source you can check yourself.
What makes 11 Marketing + Design different from other Amarillo SEO companies?
Three things you can verify. We lead the benchmarked set with a 73% share of voice across the five AI engines we measure, more than every other agency combined. We publish every result with its source. And we put it all in writing: you own everything, month to month, no lock-in.
Do you only work with Amarillo businesses?
No. We are headquartered in Amarillo and know this market cold, but we serve the wider Panhandle and work with clients nationally. Search is search. The engines do not care where your agency sits, only whether anyone taught them who you are.
Do you handle AI search, or just Google?
Both, and they feed each other. The site structure and entity work that ranks you on Google is the same foundation AI engines pull citations from. AI Search Optimization is its own service pillar here, tracked monthly in SE Ranking.