Search Engine Optimization for Small Businesses
Local SEO Experts
Online Marketing for Small Businesses
Small Business Marketing

Digital Marketing Agency in Plano, TX

Plano Web Design and SEO Services

Custom-Fit Solutions That Grow With You

Putting yourself directly in front of consumers who want to buy from you is made easier than ever before with customized digital marketing services from 11 Marketing + Design. Our team of professionals is extremely well-versed in the latest search engine optimization techniques and collectively has over 20 years of experience successfully propelling businesses to their next level.

Each of our clients receives a consultation that is aimed at addressing their specific needs, interests, and desires. This way, our team can better understand the client’s goals and what they are looking for to advise them on the best routes to take. We pride ourselves on the integrity we display in our practices and the results our services are capable of producing.

SEO Branding Website Design

Search Engine Optimization

SEO Services

Outrank your competition

Search engine optimization (SEO) is an extremely powerful tool that gives small businesses a chance to compete with large corporations in their service area.

We use advanced techniques to get our client’s websites and Google Business profiles to rank in the top spots on search engine results pages (SERPs) which improves their digital footprint and boosts sales.

Google is constantly changing its guidelines and making improvements to its systems to better accommodate users searching for specific information. We make it a priority to keep up with every development so as not to fall behind.

As one of the highest drivers of return on investment (ROI) than any other marketing strategy, SEO is an extremely wise investment to make if you own a local business. Talk to the SEO professionals at 11 Marketing + Design to start seeing results.

Local SEO

SEO is the practice of communicating with Google in the way it best understands. Google can get a better understanding of businesses when relevance and proximity, the two biggest ranking factors, are reinforced. One of the methods to do this is through Local SEO, which is a vital piece of the puzzle for small business websites.

Improving Local SEO can help you rank higher in local business searches. It is done using a variety of methods and makes it easier for web crawlers to find and index your website. This will make you more discoverable when people in your area are looking for the things you provide. Google will know exactly where you are located and what you do and choose a high spot to rank your website or Google Business Profile.

Technical SEO

SEO has more layers to it than just establishing the locality of a business. Aspects in the back end of a website contribute to the ease web crawlers have when navigating its content. The easier time they have, the more preferable they find your website and reward it with a good rank.

Technical SEO focuses on the user experience by accommodating different software or encompassing certain characteristics like responsiveness and ADA compliance. The amount of time it takes to load a page is another factor playing into Technical SEO. Google wants to give its users the most useful information in the most pleasant way possible, so after cultivating a positive user experience, Google will award the website with a favorable position in relevant SERPs.

Google Business Profile Optimization

Google Business is an often underutilized means for increasing a business’s chance to rank on search engine results pages (SERPS) and expanding its reach. When you focus your efforts on getting your listing to rank among the top competitors, you can expect an increase in traffic to your website, phone, and storefront if you have one.

A revolutionary method for easily discovering some of the best local businesses, Google Business changed the way people shop. When they are looking for something, they go straight to Google, and what is typically the first thing shown? Listings on Google Business.

What stores are shown first? The ones that have put in the effort to understand how Google works and use that knowledge to their advantage.

This GIF represents a client's website moving up in ranking among their immediate service area.
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Plano web designer

Website Design

Use your website to make a statement

It is highly likely that a large number of your customers have and will continue to interact with your website before ever contacting you or stepping foot in your store.

Customers want to see what they can expect from a business before actually making any purchases, and that is made possible through your website.

This is your chance to draw them in, tell them all about your business, and show them how you stand out in a way they won’t soon forget. Make sure it’s done right!

Responsive Web Design

Over half of all internet traffic is coming from mobile users. This is especially true for individuals searching for local businesses that serve their town. Our websites are designed three times over for desktop, tablet, and mobile screens to accommodate the influx of web visitors accessing the internet using their phones. Technology has been evolving rapidly, making the way we do things quicker than in the past. When searching for local businesses while on the go, people generally turn to their mobile devices to find what they are looking for. Your website should be able to accommodate these consumer habits in order to keep up with the ever-progressing digital landscape.

ADA Compliant Website Design

Businesses, even ones that are privately run, are required to comply with ADA guidelines in order to accommodate individuals with disabilities. These regulations are more noticeable in the physical world but are still very much required for online communications. Every company is liable to put measures in place that work to assist those with disabilities in navigating their website. If a business’s website does not have the capability to adapt to software used by visually impaired individuals to navigate its website, it could land the company in hot water and limit its reach by excluding a whole group of people from accessing its content.

E-Commerce Web Design / Shopify

When you operate your business entirely online, a well-designed website is a must-have. While we believe this is true for any company, it is especially important for e-commerce businesses lacking a traditional brick-and-mortar store. These kinds of businesses are becoming increasingly popular as they require extremely low costs of operation. A number of companies have made a move to online storefronts in addition to their physical store, allowing them to reach a wider audience of potential clientele while cutting costs. If you are considering making the switch, we have the skill and knowledge to make you stand out from the rest.

SEO-Friendly Website Design

We can help you put your best foot forward with both your customers and the search engines. We build websites that are designed to support any variety of online needs.

Branding

The brand of a company is what is used to promote the business to a specific audience. A solid branding strategy works to cultivate a sense of customer loyalty and build effective recall among the target market.

The process is all about developing a face for and personality behind the brand. There are a handful of characteristics a brand is supposed to showcase, including the values, beliefs, and aesthetics of the business.

Your brand will be used as the basis to create engaging social posts and an eye-catching logo, so it is important that the brand as a whole is representative of your purpose and goals. All of your business marketing efforts should directly reflect your brand, and at 11 Marketing + Design, we are experts at this.

Graphic Design

Visuals are the easiest and most effective way to communicate with consumers you want to remember you. Having a professional graphic design artist on your marketing team is essential to produce attention-grabbing materials that successfully get your message across. This helps build credibility among potential customers by showing you are willing to invest in your own image. Companies that go the extra mile to showcase professionalism are the ones that repeatedly bring in business. Once you’ve drawn them in with compelling graphics from 11 Marketing + Design, the rest is up to you.

Logo Design

The brand of your business begins with your logo. If done correctly, your logo can help boost visibility and recall, working to generate a steady stream of business. All of your branded material will feature your logo, so it must be one that is well-designed and up-to-par with your standards. At 11 Marketing + Design, we create custom logos that are in line with our client’s priorities. Our process involves having an in-depth conversation to pinpoint the look and feel we are aiming for as well as the goals of the business. Doing this allows us to better tailor our designs to match specific preferences.

Social Media

A great way to connect with your target market is through the use of social media. Social media gives companies the opportunity to appear more personable and directly engage with anyone interested in their business. It’s also a great way to showcase products and services and highlight all the good things about your business. With a number of social media platforms available to use, it can be tricky pinpointing which ones are most beneficial for companies in your industry and the type of content to post on each one. Relieve yourself from these worries and let 11 Marketing + Design take care of it for you.

Stay Ahead of the Game

Chances are, your competitors are already developing their brands.
Get the ball rolling and put yourself in a winning position.

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Around the Area

Plano, TX

75010, 75013, 75023, 75024, 75025, 75074, 75075, 75082, 75093, 75094, 75252, 75287
Plano, TX lies within Denton and Collin counties and encompasses approximately 71 square miles of the Dallas-Fort Worth Metropolitan Area. At 20 miles north of Dallas’ downtown district, Plano’s population stands just under 290,000. With several school districts such as Plano ISD, Frisco ISD, Lewisville ISD, Allen ISD, and McKinney ISD serving its residents, Plano has something to offer everyone!

As a well-known town in the area, there are plenty of enjoyable pastimes for residents and visitors to indulge in. The Shops at Legacy and Legacy West feature some popular upscale boutiques and restaurants such as Francesca’s, Benihana’s, and Urban Outfitters to shop or dine at. Anyone who enjoys learning history can visit The Interurban Railway Museum commemorates the history of the electric railway system that once ran through Plano.

Arbor Hills Nature Preserve, Oak Point Park and Nature Preserve, and The Texas Pool all provide scenic outdoor experiences for nature lovers in Plano. Visitors to Arbor Hills can explore various hiking and biking trails throughout its 200 acres of parkland. The Oak Point Park and Nature Preserve features a lake as well as a pavilion where people can host events or gatherings in addition to hiking and biking trails. Don’t forget to visit The Texas Pool – an impressive 200-acre pool that welcomes swimmers of Plano!

Garland, TX

75040, 75041, 75042, 75043, 75044, 75048, 75081, 75082, 75089, 75098, 75150, 75218, 75228, 75238, 75243
Garland, TX is situated in the northeastern part of Dallas-Fort Worth’s metropolitan area and boasts a population of over 240,000. One popular attraction here is Firewheel Town Center – an outdoor shopping center featuring restaurants, stores, and entertainment options. Other popular attractions in Garland include Hawaiian Falls Water Park and the Garland Landmark Museum, where visitors can learn all about local history.

Garland is served by the Garland Independent School District (GISD), with 57,000 students spread across 71 campuses. The area boasts several large corporations such as Kraft Foods, L-3 Communications, and Atlas Copco. There’s also a vibrant small business community in Garland.

Richardson, TX

75044, 75074, 75075, 75080, 75081, 75082
Richardson, TX is a bustling city situated in the Dallas-Fort Worth metroplex and has a population of over 100,000 residents. The high concentration of technology companies, including AT&T, Cisco Systems, and Texas Instruments, in the town has earned it the nickname “the Telecom Corridor.”

Richardson boasts over 30 parks, such as Spring Creek Nature Area, for hiking, biking, and wildlife viewing. Throughout the year, the city hosts various community events, like Wildflower Arts & Music Festival, Cottonwood Art Festival, and Huffhines Art Trails. The Eisemann Center for Performing Arts and Corporate Presentations hosts various events like Broadway shows, concerts, and community theater productions. Furthermore, Richardson boasts an interesting history that can be explored at its Heritage Center and Interurban Railway Museum.

McKinney, TX

75069, 75070, 75071, 75072
Just 30 miles north of Dallas, McKinney, TX is a rapidly developing city in Collin County that is home to a population of around 200,000 people. Its charming downtown area is one of the biggest draws to the city, with boutiques, restaurants, and art galleries that visitors flock to on weekends for live music performances, street performances, and special events.

Home to several cultural institutions, including the Heard Natural Science Museum & Wildlife Sanctuary, Collin County History Museum, and McKinney Performing Arts Center, the town has plenty of resources that give valuable insight into the region’s history, ecology, and culture. With over 40 parks, including the 289-acre Towne Lake Recreation Area, McKinney has plenty to offer residents who appreciate nature.