Leading Website Designer & Online Marketing Company in Lubbock, TX

The two most prominent things Google is looking for when deciding which websites and profiles to rank first is the relevance to specific search queries and the proximity to the people making them. When users in a specific area make searches pertinent to products or services, the businesses with the best local SEO practices in place will show up first, making the biggest impact. In simple terms, local SEO makes it so consumers looking for what you sell can easily find you.

In the absence of personal recommendation, people will generally consult the internet to find businesses near them, and Google, as a means of local business discovery, is the go-to for most consumers looking to purchase things locally. People want to support their local economy by buying from businesses that are located in their community. 

Considering the number of user’s accessing websites using their mobile devices, a website must be developed several times in order to make it responsive to different screen sizes. This is accomplished through Responsive Web Design. As the number of smartphone and tablet users continues to increase, the need for responsive web design is that much more crucial. Studies have shown user’s are quick to leave a website that is not designed for a mobile screens when accessing it via smartphone. A large percentage reported feeling frustrated when attempting to navigate a badly designed website on their phone. Retain more mobile website visitors by fostering a pleasant experience. 

A business’ website is considered part of its public offering and, therefore, is required to follow ADA compliant guidelines. ADA compliance has historically encompassed the installation of wheelchair ramps, accessible bathroom stalls, and properly placed handrails. In order to meet ADA compliant requirements, a business must implement these measures in their physical storefront. For businesses, this means making sure its website is accessible to software, and tools individuals with physical impairments use to navigate the internet, such as screen readers, keyboard navigation systems, and captioning software. Keep your website up to par with ADA compliant web design.

Compelling visuals are an incredible way to appeal to the consumer and make an impression that will last. As humans, our brains are much more capable of holding onto information given to us in picture form rather than text. It is important to be able to effectively communicate a message to consumers in passing since that is how most people consume marketing materials. The goal of well-crafted visuals is to force viewers to remember elements of a business or its offerings. Therefore, the more eye-catching a graphic is, the harder it will be to forget. Using a skilled and capable graphic artist gives businesses a chance to do this by making quick and influential imprints on the minds of impressionable consumers.

Since the 1870s, logos have been an integral part of developing brand identity and cultivating recall among a target audience. Effective logo design works by showcasing the kind and quality of work a business is dedicated to providing. By investing in professional logo design, businesses are telling consumers they care about how they are presented. Caring about presentation communicates the message that you will work hard to maintain a good reputation, which all revolves around positive customer experiences. This is obviously an attractive trait to consumers because they, too, want to have positive experiences, so they will look to see which businesses are putting that message out there.