Why Web Design is Important for Business

In the age of the collective cyber connectedness, a website is a necessity for most businesses. Rarely in today’s digital landscape can a business compete, let alone survive, without keeping up with the demands of the online world.

While there may be exceptions to this rule, they are few and far between. A business owner might not see the need for social media or a business website if they are doing fine without it. But, the chances of that business growing and expanding are extremely limited when there is no trace of the company online.

With that being said, it might seem like a cheap and seemingly simple web design solution is the answer to your problems, but this is the best way to shoot yourself in the foot. There is a slew of web designers and marketing agencies that advertise themselves as “professional,” yet the majority of the websites they design are made on content management systems, like Wix and Square Space, that are all but professional.

It is definitely simple to build websites on these platforms, there is no question about that, but these softwares are really meant for individuals who are wanting to make their website themselves without having much knowledge on the subject. While they aren’t inherently bad, professional agencies should NOT be using them and, instead, be using WordPress. Here’s why.

WordPress management systems possess more flexibility when it comes to customization compared to Wix and Squarespace. With a number of compatible plug-ins, themes, and templates, designers can create unique websites that are best tailored to their client’s specific needs. WordPress also gives designers more control over the coding of a website, providing more flexibility to implement more advanced features and functionality.

The platform is also known for its scalability, which means it can support websites of all sizes, from small blogs to enterprise portals. Scalability should always be taken into consideration if your focus is expanding your business.

A disadvantage to using platforms like Wix and Squarespace is that designers are tied to their proprietary systems, limiting control over the website and restricting its portability. With WordPress, designers have complete ownership of their websites, including the code, database, and hosting. They can migrate the website to another hosting provider or make custom modifications as required.

WordPress is widely recognized for its search engine optimization (SEO) abilities, offering many plugins and tools that increase website visibility in search results. Furthermore, this content management system empowers designers to enhance a site’s performance by optimizing code, caching web pages, or employing various performance-boosting techniques.

WordPress’s extensive integration capabilities make it easier to connect professional websites with external services like payment gateways, customer relationship management systems (CRM), or marketing automation tools and create an excellent user experience for visitors.

Notably, both Wix and Squarespace can offer advantages to non-technical users in terms of usability and simplicity. However, professional web designers should opt for WordPress’s additional flexibility, control, and scalability over Wix or Squarespace.