Where to Put SEO Keywords

Using Keywords to Rank in Google 

SEO Keyword Tips & Tricks Everyone Should Know

Given the current state of marketing, it’s no wonder how Google is dominating organic discovery and sales when it comes to small businesses. A lot of times, the smaller guys feel that they cannot compete with the larger businesses and corporations that spring up and take over the market, but that is simply not true. 

While big chains might seem more appealing to consumers due to the convenience they offer in finding a number of needs in one place, the advent of Google’s search bar, coupled with the mainstream use of smartphones, has revolutionized the way people shop. 

Another trend gaining popularity among consumers is shopping locally. People love to support their local economy and will oftentimes be willing to spend more money to support their businesses. Just read this article by Intuit, and you’ll see that 57% of American consumers think it is important to shop locally.

So, how do small businesses play to this advantage? By leveraging local SEO, of course! 

SEO Keyword Tips & Tricks Everyone Should Know

Keywords play a big role in how Google identifies your presence and presents you to curious consumers. They are found in a number of places in the online realm, and they help bots and crawlers index your website to rank it best in search engine results pages (SERPs.) You can find keywords in a number of ways, including using tools like Google Ads Keyword Planner. 

Where to put SEO Keywords

One easy way to kickstart your local SEO journey is to add relevant keywords to the content on your website, the description in your Google Business listing, and applicable citations, as well as in any press releases or other syndicated content you put out.

Additionally, incorporating keywords strategically into your website’s metadata, such as the title tags, meta descriptions, and image alt text, can significantly boost your search engine ranking. Here are some key places to put SEO keywords for effective optimization:

Website Content

Start by integrating relevant keywords naturally into your website’s content. This includes your landing pages, product/service descriptions, blog posts, and any other written material. Remember not to overdo it; keywords should fit naturally within the context of the text to provide value to your readers.

Google Business Listing

Your Google Business listing is a crucial asset for local SEO. Ensure that your business name, address, phone number (NAP), and website URL are accurate and consistent with the information on your website. Use relevant keywords when describing your business to enhance local visibility.


Citations are online mentions of your business name, address, and phone number on external websites and directories. These citations contribute to your local SEO efforts. Make sure your NAP information is consistent across all platforms, and when possible, incorporate keywords into your business descriptions.

Meta Tags

Optimize your website’s meta tags, including the title tag and meta description. These are the first things users see on the search engine results page, so make them compelling while including relevant keywords. This helps improve click-through rates and search visibility.

Image Alt Text

When you use images on your website, don’t forget to add descriptive alt text to them. Alt text not only enhances accessibility but also provides another opportunity to include keywords related to your content.

Header Tags (H1, H2, H3, etc.)

Utilize header tags to structure your content. Use keywords in your main heading (H1) and subheadings (H2, H3, etc.) to provide a clear hierarchy and signal the relevance of your content to search engines.


Create clean and descriptive URLs for your website pages. Include keywords when possible, as this can help both users and search engines understand the content of the page.

Anchor Text

When linking to other pages on your site or external sources, use anchor text that includes keywords related to the linked content. This helps search engines understand the context and relevance of the linked pages.

Local Content

If you have a blog or news section on your website, consider creating content that relates to your local community or industry trends. This provides an opportunity to naturally incorporate local keywords and engage with your target audience.

User Reviews

Encourage satisfied customers to leave reviews on platforms like Google My Business. Positive reviews can indirectly improve your SEO rankings and attract more local customers.

In summary, leveraging keywords strategically throughout your online presence is essential for effective SEO, especially for small businesses looking to compete in the digital landscape. By optimizing your website, Google Business listing, and other online assets with relevant keywords, you can improve your visibility in search engine results and tap into the growing trend of local consumer support.