Customer Engagement with Google Business
If you aren’t using Google Business in order to increase your visibility across the web, it’s time to catch up with the times. Google Business is an excellent way to bring customers looking for exactly what you offer right to your store. Most businesses already have a Google Business Profile, whether they made it themselves or it was created for them. There are a number of ways your business can appear in this feature on Google. It’s possible one of your customers made you a profile to help inform prospective clients about you. Google will also take it upon itself to create a profile for a business if there is enough information across the web and you’ve been around for some time. All-in-all, the best way to go about Google Business is to make a profile for yourself.
The reason it’s best for you to make your own profile is so that the information presented is accurate. Someone who isn’t you or Google will not be able to fill out the details with absolutely correct information. Your hours of operation might change depending on certain factors for different days, so you’ll want to include that in your profile. You’ll also want to make sure your address and contact information is right so people know where to find you and how to contact you.
Google Business is an innovative tool giving business owners an excellent way to bring in business and shoppers an easy way to find local businesses to buy from. Both the store owner and consumer benefit from Google Business in the sense that everyone involved is able to get what they need. When your Google Business Profile is working in your favor and ranking in the top spots on relevant search engine results pages (SERPs), you inevitably gain a larger amount of attention over your competitors. People associate high rankings with credibility. Therefore the higher a rank a business can achieve on Google Business, the more people will trust it and, in turn, buy from it.
One great way to improve your ranking on Google Business listings is to use it to intrigue customers and encourage engagement.
How do you do this?
There are several features that can be activated and utilized by companies on Google Business that will allow them to communicate directly with consumers. Turning on the chat feature that allows customers to directly message your profile is an incredible way to up your trust factor. Being able to have instant communication with your customers reflects very well on your brand. Branding is a super important part of running a business that is aimed toward growth. It is more than just logos and social media, it’s about a personal experience. Giving customers the ability to connect with you through a simple message makes them feel as if they are messaging a friend. Putting a personalized feeling behind your brand is the best way to build awareness.
To learn more about how to pull those customers in and keep them coming back, click here.