Outsourcing Internet Marketing

Top 3 Reasons To Outsource Internet Marketing Rather than Keep it in House

1. Effective Internet marketing campaigns require a broad range of skills, more than one part-time or full time in-house marketing staff person can offer. Expertise in a well-rounded Internet marketing team
   will typically include: search engine optimization, pay per click, web copywriting, analytics, usability, conversion optimization, web design, programming, network administration, project management, social media marketing
2. The rules of Internet Marketing are always changing and Google regularly updates its search algorithm. Search marketing professionals will more likely be on top of these regular changes and be able to suggest modifications to your website and online marketing campaign to compensate for search engine changes. Moreover, new opportunities and tactics are becoming available every month, so companies that outsource their internet marketing can benefit from the ability to implement cutting edge internet marketing techniques rather than dated search marketing techniques that were effective years ago but are less effective today.
3. It will likely cost you more to keep internet marketing in house. You may need to pay an in-house internet marketer in the range of $75,000 to $85,000 a year plus all of the additional costs of hiring, managing, equipment, benefits, ongoing training. Outsourcing Internet marketing for a 12 month campaign may cost anywhere between $25,000 to $75,000 depending on your needs.

In the end, it makes sense to consider outsourcing your internet marketing given the time and money it would require to achieve the same results by keeping it in house.

Are you looking for an honest Internet marketing company able to serve all of your short and long term search engine, email, viral or social media marketing needs in the USA, Canada and around the world? Talk to an Internet marketing consultant today to discuss your needs. If you're looking for services we don't offer, we'd be happy to suggest recommended providers.