How Much Does a Social Media Marketing Campaign Cost?

While you’re contemplating how to “test the waters” in social media marketing, your competitors are already there, or planning to be, and your customers have been there for quite a while.

“Everybody’s talking about how great social media is for marketing, but nobody’s talking about what it costs,” cry the CMOs. Verily they said: “Tell us the bottom line.”

OK, let’s tear down the wall – let’s talk about money.

The budget for an effective social media marketing campaign begins at $50K for a two to three-month period. I’m sure companies have spent less, and I know they’ve spent more.

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If you’re researching social media & social networks, chances are good you’ve stumbled across Twitter in recent months. Twitter is an online community of people writing text-based, miniature-scale (max 140 character) blog posts about moments in their lives.

But Twitter isn’t just for individuals. Twitter holds great potential for improved online communication, collaboration and relationship building for business. Early adopters in social media marketing are picking up and running with Twitter, adding it to their client’s overall online media marketing mix.

Twitter offers unique opportunties for the enhancement & expansion of traditional marketing and social media marketing campaigns. We see companies and savvy Internet marketers coming up with new ways to use Twitter to their advantage. A few ways you might consider using Twitter in your online PR and Internet marketing strategies include:

• building relationships with prospective clients
• promoting events
• providing insight and commentary on an event in real time
• promoting special offers or daily specials
• facilitating collaborative experience
• building conversation
• sending press releases
• opening dialogue between promoter and promotion participants
• website traffic generation

Here’s a random sample of companies using Twitter as part of their social media marketing efforts:

• Amazon
• Dell
• Woot
• MTV Music Video Awards
• Mac Rumors
• ESPN
• Carnival Cruise lines
• Intel Software
• CNN
• Delta Airlines
• Eleven Marketing

And here’s a few news sites using Twitter to their advantage:

• CNN
• New York Times
• BBC 

What ways have you seen or tried using Twitter for online marketing or communication for your company or clients? Do you see a future for Twitter or is it just another passing social media fad to be replaced by a bigger-and-better social network or instant messenger mashup within the year?

Want to experiment with Twitter? Sign up for an account at twitter.com then make a plan for integrating it into your daily routine. Install Twitbin or Twitterific to keep updated. Explore this comprehensive list of Twitter applications.

twitter marketing