How Much Does a Social Media Marketing Campaign Cost?

While you’re contemplating how to “test the waters” in social media marketing, your competitors are already there, or planning to be, and your customers have been there for quite a while.

“Everybody’s talking about how great social media is for marketing, but nobody’s talking about what it costs,” cry the CMOs. Verily they said: “Tell us the bottom line.”

OK, let’s tear down the wall – let’s talk about money.

The budget for an effective social media marketing campaign begins at $50K for a two to three-month period. I’m sure companies have spent less, and I know they’ve spent more.

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