Eleven Marketing is a global Internet marketing company specializing in experimental Internet marketing strategies: social network marketing, viral marketing
Social technologies are starting to dominate the web - but do you think this real-time contacts feature in Outlook will change the way you use email or how you communicate? If you can now get all of your friend’s facebook updates in your “social” email inbox will your unread messages grow to unmanageable proportions? Will China block people from using Outlook? For now there’s no way to update your status or “like” something from inside Outlook. How would Twitter integration into Outlook help you, if at all? We are going to have to be more and more careful about clicking “send” because what we write in that very personal email to a close friend may easily soon be also posting to your Facebook wall and Twitter feed if you’re not careful. At least with Facebook and Twitter, if you know you’ve done it, you could go in and delete your posts. The joy of email remains that once it’s sent it’s sent Maybe there should be a 5 minute “did you really mean to do that” feature built into all of the present and upcoming integrations of social media with existing technologies. Did you really want to publish your shopping list from your social-enabled fridge? Did you really want to publish your speeding ticket from your social enabled car? Did you really want to publish that you’re running low on beer from your social-wifi-enabled beer case?
So what’s going on over at Google with regard to games? Back in April they hired industry veteran Mark DeLoura who now lists his current position as “Developer Advocate, Games at Google.” Then over the weekend, TechCrunch reported that Google has invested $100-$200 million in Zynga, the company who makes Farmville, Frontierville and a host of other popular games available on Facebook. TechCrunch says Zynga will be the cornerstone of a service called Google Games which will launch later this year.
Do you think people will trust Google more than Facebook when it comes to privacy issues? Maybe Google just flies under the radar for most people and they don’t realize the privacy issues related to the massive Google network of sites, tools, widgets, businesses.
Maybe now we can see why Yahoo wanted to buy location-based check-in service Foursquare last April - it’s sinking its teeth deeper into the geolocation arena. The search engine and content aggregator announced this morning the release of Yahoo PlaceFinder, an expansion of their mapping and location capabilities that take aim in the direction of check-in services like Foursquare and Gowalla and other location features like Twitter Places.
While Yahoo may have been a little late to the social game, it seems determined to not fall behind in the next big thing - mobile social.
Geolocation and location-based social networks are buzzwords of the moment, particularly in social-media circles. Whether you’re a business owner, a marketer, or a consumer, you’ve noticed friends “checking in” on Foursquare or associating locations with their latest tweets. Small businesses and huge brands alike are trying to figure out this new and continually evolving space.
That’s for good reason: People are using an array of location-aware apps and online features, and some have been proven to provide social-media savvy businesses – especially businesses with a storefront or venue – with a boost.
Need a trusted social media marketing agency to help your business use location based social networks to boost your brand or drive more online leads & sales? Speak with one of our social media marketing experts today at 1-604-847-3447 or at http://www.11Marketing.com .
On the web, small, seemingly insignificant things can have incredibly wide-reaching effects. A small ad placed next to a search result might be the start of a massive new enterprise. A service that lets you share your status, photos and links with others might become the largest social network on earth. Small changes. Big results.
And one day, people might say something similar about location service Foursquare and Location Layers – a feature that lets Foursquare ‘layer’ information from certain brands on top of certain venues. Check-in at a Starbucks and get some local news. Check-in at an underground bar and get a bit of trivia as to who was once there. Small change. But with possibly very big effects.
Foursquare is going to start rotating specials that users see in the “Special Nearby” tab. The service realizes that users are seeing the same ones over and over again in places they frequent, so they’re going to switch that up.
Second, Foursquare is going to extend the physical reach of some of these offers. Currently, people within about 200 yards of a venue can see a special. And while that works fine in tightly-packed cities, it can be useless in wide open areas. So they’re going to increase that range in those less dense areas.
Have you ever actually clicked on one of the Foursquare specials? I’ve clicked many out of interest because they’re new and a novelty — and I am mayor at a few Starbucks but have yet to cash in on the dollar-off-’Frap deal. Extending the physical reach should help increase the exposure of these deals. Seems like once it catches on with advertisers and businesses (and the user base grows) there will be a never-ending stream of rotating “deals near you” in whatever Foursquare or Gowalla or Yelp or Facebook or Twitter location based advertising app you’re using on your smart phone.
Have you heard about Groupon? Watch the video above to get a quick overview. Go to http://www.Groupon.com and sign up for deals in your city. Lots of businesses are getting on board from hotels to restaurants to small retail outlets. If you’re from Vancouver here’s an active Groupon community and lots of great Vancouver Groupon deals.
Check out tips and check-ins from celebs from some of MTV’s biggest shows, including Jersey Shore, The City, The Hills, Real World and more. Here’s your chance to follow DJ Pauly D on foursquare as he tans, spins and fist pumps across the country. MTV wants to know where you like to go and what you like to do, so friend us on foursquare and share your tips, check-ins and to-dos with us as well.
Download MTV’s Jersey Shore City Guide (this is a jersey shore blackbook iphone app) to find out where to party like the cast of Jersey Shore, find the best restaurants, bars and clubs in your area and fist pump to check in on foursquare at your new favorite locales.
Are you a foursquare user? Want to explore an area through the eyes/tips of MTV celebs? Here’s your chance. Foursquare is partnering with a handful of big brands offering this location layering feature. Also Follow Bravo, WSJ, DewTour, Thrillist, TLC, Bon Appetit and more to unlock badges and find interesting tips around your city
Facebook will unveil its entry into the location-based social networking space someday and today’s acquisition of innovative trip-sharing service NextStop will undoubtedly influence what Facebook users eventually get to see.
NextStop was founded by a team of ex-Googlers and best-known for an HTML5 mobile web site that makes innovative use of location and Creative Commons media posted online about places.
NextStop.com’s trip-sharing service goal was to make it dramatically easier to discover great things to do anywhere in the world. They’re shutting down as of September 1, 2010 to join forces with Facebook. Watch out Yelp & Foursquare, here comes Facebook pursuing hard and fast in the location based social networking space. I suppose this means yet another location based social media iphone / smartphone app to download and add to the clutter of Hootsuite, Gowalla, Foursquare, Yelp, Twitter and other social / location apps. Which is your present favorite location based app and why? We’ve been playing with Yelp lately while continuing to hang on to and liking Foursquare and Gowalla. Who’s going to buy Groupon and integrate it?
Looking at life through rose-colored glasses? How about walking through your town and seeing it as the Huffington Post or the Independent Film Channel sees it? IFC announced a new campaign this morning with leading location-based social network Foursquare that will allow you to do just that. The Huffington Post launched a Foursquare layer today as well.
Location as platform. Location-based social networks acting like browsers, able to see and post interoperable location-based data from and to any platform. This is all pretty cool.
Maybe there should be a 5 minute “did you really mean to do that” feature built into all of the present and upcoming integrations of social media with existing technologies. Did you really want to publish your shopping list from your social-enabled fridge? Did you really want to publish your speeding ticket from your social enabled car? Did you really want to publish that you’re running low on beer from your social-wifi-enabled beer case?
Maybe now we can see why 
Looking at life through rose-colored glasses? How about walking through your town and seeing it as the Huffington Post or the Independent Film Channel sees it? IFC announced a new campaign this morning with leading location-based social network 
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