Marketers to increase budget allocations for social media marketing
Over 90 per cent of marketing departments are planning to launch a social media campaign in 2008, despite the fact that over a third are yet to use social tools in their organisation.
A survey, conducted by LEWIS PR at PR Week’s New Media Conference, revealed that 75 per cent of attendees are planning to use a blog as a social media asset in 2008 – an increase of 50 per cent on 2007. The number of firms planning to use social networking is tipped to increase from 33 per cent to over 70 per cent.
A quarter of marketers are currently setting no marketing budget aside for new media projects, according to the study. However, by 2009 up to 66 per cent of marketers will set aside up to 25 per cent of their budgets on social media efforts.
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December 18th, 2007 at 7:23 am
Here we go again. Marketers spending money on campaigns they are not familiar with and have no metrics laid out. How will they know if it is working. I hope they realize that social media marketing has to be an integral part of the overall marketing plan.
October 1st, 2009 at 12:34 am
Marketers spend money on advertising in one single area of advertising instead of intergrating it into a marketing scheme. Tsk Tsk.