How Much Does a Social Media Marketing Campaign Cost?
How Much Does a Social Media Marketing Campaign Cost?
While you’re contemplating how to “test the waters” in social media marketing, your competitors are already there, or planning to be, and your customers have been there for quite a while.
“Everybody’s talking about how great social media is for marketing, but nobody’s talking about what it costs,” cry the CMOs. Verily they said: “Tell us the bottom line.”
OK, let’s tear down the wall – let’s talk about money.
The budget for an effective social media marketing campaign begins at $50K for a two to three-month period. I’m sure companies have spent less, and I know they’ve spent more.
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November 25th, 2007 at 5:58 pm
How is an ‘effective’ social media marketing campaign defined? Increased client exposure? Backlinks? What?
For me, a basic but necessary question before attempting to sell my body or the baby to come up with the 50k!
Adrienne Zurub
Author
‘Notes From the Mothership The Naked Invisibles’
coming January 2008
December 2nd, 2007 at 2:50 pm
Where’s the ROI with all of this stuff?
April 21st, 2010 at 11:13 am
The benefits of a social media campaign are not just limited to one defined aspect of marketing.
A well run campaign will not only generate more links, but will also help establish you as a credible proffessional, and increase the overall traffic to your site. Social media, alongside some SEO work should be looked at as the digital version of word of mouth- no one can deny its value, but it takes time to build, and throwing money at it will not always work.
with regards to how much it will cost, that is entirely dependant on budget. even a few hours a month, over time, can have create a significant improvement in a websites performance.