Over 90 per cent of marketing departments are planning to launch a social media campaign in 2008, despite the fact that over a third are yet to use social tools in their organisation.

A survey, conducted by LEWIS PR at PR Week’s New Media Conference, revealed that 75 per cent of attendees are planning to use a blog as a social media asset in 2008 – an increase of 50 per cent on 2007. The number of firms planning to use social networking is tipped to increase from 33 per cent to over 70 per cent.

A quarter of marketers are currently setting no marketing budget aside for new media projects, according to the study. However, by 2009 up to 66 per cent of marketers will set aside up to 25 per cent of their budgets on social media efforts.

read more | digg story

How Much Does a Social Media Marketing Campaign Cost?

While you’re contemplating how to “test the waters” in social media marketing, your competitors are already there, or planning to be, and your customers have been there for quite a while.

“Everybody’s talking about how great social media is for marketing, but nobody’s talking about what it costs,” cry the CMOs. Verily they said: “Tell us the bottom line.”

OK, let’s tear down the wall – let’s talk about money.

The budget for an effective social media marketing campaign begins at $50K for a two to three-month period. I’m sure companies have spent less, and I know they’ve spent more.

read more | digg story

Internet marketers are turning more and more to social media to help build online buzz around television shows, internet tv, theatrical and dvd releases of blockbuster and independent movies. Some marketers are experimenting with creative new ways to use less-heard-of social network websites such as Twitter to help achieve their online marketing and buzz-building goals.

It’s common to see tv & movie Internet marketing campaigns include facebook and myspace marketing strategies, but in coming months, as Twitter begins to get more traction, we expect to see more video, television, movie & entertainment marketers experimenting with and finding success using Twitter as part of a well rounded social media marketing campaign. Such a campaign could involve a blog, microsite, Twitter, Facebook, MySpace, YouTube, Flickr, and other online marketing resources.

As an online community of people writing text-based, miniature-scale blog posts of no more than 140 characters, it’s not immediately apparent how Twitter could be used in movie or television internet marketing. But Twitter isn’t just another instant messaging tool. Twitter holds great potential for movie and television producers, directors, distributors, networks, PR teams and internet marketers for online communication, collaboration and relationship building with investors, internal teams, and targeted viewers.

Using Twitter, we see film & television developers & promoters coming up with new ways to reach their targeted audiences that include:

• providing insight and commentary in real time (ie on location during shooting)
• promoting special contests, sneak previews
• facilitating collaborative video production experience
• building conversation about the movie or television season or individual episodes
• opening dialogue between promoter and promotion participants
• movie & television website traffic generation
• promoting events such as movie premiers
• posting press releases

If, for example, during the making of a film a well known actor, actress or director posted regular Tweets via Twitter via their mobile phone it’s conceivable that hundreds if not thousands would follow and engage these immediate, seemingly intimate, “insider” posts.

Already, many TV networks such as ABC Family, NBC, CBS and MTV are experimenting with Twitter as a way to reach younger, tech-savvy audiences. MTV used Twitter to promote its MTV Music awards on June 3, 2007. The Disney-owned ABC Family network used Twitter to launch a new show called “Greek”, offering text updates and behind-the-scenes glimpses from cast and writers. NBC plans to use Twitter to drive traffic to a targeted MySpace page. This Fall, CBS will be using Twitter to promote its new shows.
What other do you see movie & television marketers using Twitter? What would you like to see a Hollywood or Indy film try using Twitter as part of their social media marketing campaign? Do you think Twitter to promote movies or television shows is more or less powerful / effective than building email lists or facebook groups to try to achieve some of the same goals listed above?

movie marketing
twitter marketing

If you’re researching social media & social networks, chances are good you’ve stumbled across Twitter in recent months. Twitter is an online community of people writing text-based, miniature-scale (max 140 character) blog posts about moments in their lives.

But Twitter isn’t just for individuals. Twitter holds great potential for improved online communication, collaboration and relationship building for business. Early adopters in social media marketing are picking up and running with Twitter, adding it to their client’s overall online media marketing mix.

Twitter offers unique opportunties for the enhancement & expansion of traditional marketing and social media marketing campaigns. We see companies and savvy Internet marketers coming up with new ways to use Twitter to their advantage. A few ways you might consider using Twitter in your online PR and Internet marketing strategies include:

• building relationships with prospective clients
• promoting events
• providing insight and commentary on an event in real time
• promoting special offers or daily specials
• facilitating collaborative experience
• building conversation
• sending press releases
• opening dialogue between promoter and promotion participants
• website traffic generation

Here’s a random sample of companies using Twitter as part of their social media marketing efforts:

• Amazon
• Dell
• Woot
• MTV Music Video Awards
• Mac Rumors
• ESPN
• Carnival Cruise lines
• Intel Software
• CNN
• Delta Airlines
• Eleven Marketing

And here’s a few news sites using Twitter to their advantage:

• CNN
• New York Times
• BBC 

What ways have you seen or tried using Twitter for online marketing or communication for your company or clients? Do you see a future for Twitter or is it just another passing social media fad to be replaced by a bigger-and-better social network or instant messenger mashup within the year?

Want to experiment with Twitter? Sign up for an account at twitter.com then make a plan for integrating it into your daily routine. Install Twitbin or Twitterific to keep updated. Explore this comprehensive list of Twitter applications.

twitter marketing

You’ve built a facebook group but you’ve only got a few members. How do you get the thousands of members you’d like and how do you keep them? Here’s some tips to help you grow your facebook group:

1. Build the Right Foundation – Set it up right. Make sure you choose a title, category and description that is most relevant to your brand or target demographic. Offer as much info as possible about your group including contact info, location, purpose. If you want to build real community, allow people to post comments, photos and/or videos in the group. You’ll likely want to make your group public so anyone can join.

2. Friends Build Friends – The best way to get people to join your group is through personal invitation – so get busy inviting your friends who are already in Facebook. Your friends’ friends will then notice that they joined a new group and may be interested in checking out the group.

3. Use Email to send Invitations – Facebook allows you to send group invitations to all of the contacts in your Outlook, Hotmail, Gmail, and Yahoo accounts, so don’t forget to invite everyone who’s not already a Facebook friend.

4. Update Regularly – Don’t build your Facebook group then leave it to stagnate for 6 months. Update your news and photos and videos and comments regularly. Update your group bi-weekly or more if possible, depending on the nature of your group.

5. Promote Your Group Outside of Facebook – Promote your Facebook group on your website, in press releases, in your blog. Wherever you have a presence online is an opportunity to feature your Facebook group and invite people to join.

6. Be Human, Be Friendly – Welcome new members, send out periodic emails to your group, encourage them to invite their friends. Don’t abuse your members by spamming them with irrelevant information, but keep it focussed on the topic of your group. You’ll notice that many people who join your group will not already be your “facebook friend” — so send them an invitation to become your friend.

Need assistance building or growing a facebook group? Click here to contact the Facebook marketing experts at Eleven today. 

What issues are you facing with your Facebook group(s)? Are there other strategies or tactics you’d add to this list of tips for others to consider as they build and promote their Facebook or other social network groups?

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facebook marketing